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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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Omega - Seamaster Diver 300m

Seamaster Diver 300m
Seamaster Diver 300m
Seamaster Diver 300m
Seamaster Diver 300m

In 2018, 25 years after the launch of the Seamaster Professional Diver 300M (1993), Omega is unveiling a complete facelift of this famous watch that ignited the brand’s long-standing partnership with James Bond. A bold new collection has just arrived, with 14 unique models, including 6 in stainless steel and 8 in a mix of stainless steel and gold.

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Czapek & Cie - Czapek “Eternity”

Czapek “Eternity”

The "Eternity" set will include two models from Czapek's Quai des Bergues collection with different sized straps. It comes with a choice of five models of the Quai des Bergues collection. Each timepiece is built inside a 38,5mm-diameter case in stainless steel.

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Kerbedanz - Esperanza Classic

Anchored on the shores of Lake Neuchâtel, at the crossroads of Swiss watchmaking terroirs, the ultimate watch brand Kerbedanz combines its unique creations or its ultralimited series with the delicious times of universal symbolisms. Its existential maxim? "Symbols & Legends".The brand loves cultural allusions that incline to the introduction in its timepieces of subliminal messages with plural resonances. Especially when these are full of poetry. 

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Omega - New partner

New partner
New partner

A company created in 1848 by Louis Brandt and now owned by the Swatch Group, Omega is famous worldwide for its role as official timekeeper of the Olympic Games (since 1932), for its Speedmaster, the first watch ever worn on the moon, in 1969, and for his association with the world’s favourite spy. The company has also teamed up with humanitarian organizations and non-profit organisations to promote conservation and clean energy.

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A. Lange & Söhne - Limited-edition 1815 Tourbillon with enamel dial

Limited-edition 1815 Tourbillon with enamel dial
Limited-edition 1815 Tourbillon with enamel dial
Limited-edition 1815 Tourbillon with enamel dial

Even before you consider the limited-edition appeal of this piece, the “regular” 1815 Tourbillon sets a high standard in terms of its horological content. When it was presented four years ago, this tourbillon combined two patented developments by A. Lange & Söhne for the first time on a tourbillon: the zero-reset mechanism and the stop seconds mechanism. 

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Franck Dubarry - Crazy Wheel

Crazy Wheel
Crazy Wheel
Crazy Wheel

When you look at a watch, what you usually want to see first is the time, and it is this insight that lies behind the creative process. The Crazy Wheel collection - consisting in nine different versions - shakes up the codes of this traditional industry by offering a brand new hours and minutes display. The Crazy Wheel collection boasts a style dedicated to telling the time and its name pays tribute to the built-in sub counter that revolves around the dial.

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Breguet - The Breguet Classic Tour

The Breguet Classic Tour

Breguet’s efforts to draw in a younger customer base have been noticeable since late last year. There has always been a special kind of veneration for the jewel in the Swatch Group’s crown, which no doubt comes from the special regard in which Nicolas G. Hayek held Breguet. Any change of direction or strategy, however slight it may be, was therefore never going to be easy. So how does Breguet’s effort, the Classic Tour, shape up?

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Richard Mille - Le Mans Classic 2018, a record edition in every way

Le Mans Classic 2018, a record edition in every way

From July 6-8, At the Circuit de la Sarthe, the organisers of the event, Peter Auto and the Automobile Club de l’Ouest, as well as Richard Mille, its main partner, welcomed 135,000 spectators over the course of three days, over 700 classic cars in competition, 200 automobile clubs, 1,000 drivers — including 10 winners of the 24 Hours of Le Mans—representing 30 different nations. 

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Editorial - A hairy encounter

If you frequent watch news sites you will have noticed a new member of the watch fraternity. Wrist hairs have become an essential accessory for watches, as vital as a crown or a strap. The wristshot, a popular variant of a selfie, has invaded blogs, Instagram feeds and even official watch adverts looking for some casual lifestyle branding. And with it come all those ugly little keratin stowaways.

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