

Following the white and black models unveiled last year, the Grande Seconde by Jaquet Droz gets reinvented with new colors in an interpretation at once modern and alive, marrying contemporary materials with reinterpreted age-old finishes.
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.
We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.


Following the white and black models unveiled last year, the Grande Seconde by Jaquet Droz gets reinvented with new colors in an interpretation at once modern and alive, marrying contemporary materials with reinterpreted age-old finishes.
Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping.Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...
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In 2005 the German town of Glashütte put out a tender looking for an innovative way to make use of one of the town centre's most historic buildings, the former German Watchmaking School. A year later, the documents establishing the "German Watch Museum Glashütte – Nicolas G. Hayek" Foundation were signed by the town of Glashütte and Glashütte Original. The idea was to set up a watch museum, with the town contributing its watch collection and Glashütte Original purchasing and restoring the former watchmaking school with the support of the Swatch Group. After two years of renovation work, the museum opened in 2008. Over the past ten years, more than 300,000 people from a wide variety of backgrounds have visited the museum, from groups of local schoolchildren to watch collectors from afar.

With his keen eye for young talent like Alexander Zverev, the world’s current #3 tennis player - who was #38 on the ATP Tour in 2016 when he joined the Richard Mille family - or Charles Leclerc, Alexis Pinturault, and so many others, Richard Mille has signed a partnership with Yuliya Levchenko. Yuliya will certainly find a place next to Mutaz Essa Barshim, her masculine counterpart and undisputed king of the discipline. On the field, she will leap for the gold wearing an RM 07-01 Automatic Ladies in Carbon TPT®.





250 years to the day since the birth of Louis Moinet, the brand unveiled an hour strike watch with a movement created from scratch together with Eric Coudray.



The Bovet manufacture is not like any other. That’s a marketing slogan that every brand can agree with! It has become something of a cliché to claim uniqueness. So why should Bovet be any different?



On 22nd June 2018, Ricardo Guadalupe, CEO of Hublot next to Hublot Ambassadors, Richard Orlinski, the French sculptor and Artist, and Yannick Alléno, the three Michelin star Chef, officially inaugurated the Parisian Flagship, freshly renovated and located at the heart of the 1st arrondissement on the famous place Vendôme. « After Cannes and Saint-Tropez in 2017, we celebrate here in Paris – the first global city to welcome a Hublot Boutique in 2007 – the reopening of our flagship store. Albeit mature, France is an watchmaking market for which Hublot still has great expectations as exemplified by a new opening coming very soon! Hublot Loves France », said Ricardo Guadalupe.

Characterized by a typical English sartorial elegance, Royal Ascot is considered worldwide to be one of the most prestigious sporting events in the calendar. After celebrating its ten-year partnership with Ascot in 2016, Longines announced last week the renewal of its long-lasting association with the Berkshire racecourse. Under this agreement, the brand becomes an Official Partner of Ascot and continues its designation as Official Timekeeper and Watch. At Royal Ascot, the brand is also given an elevated profile, which includes stalls branding, on Wednesdays.







Located on the banks of Suzhou Creek, and part of the riverside urban revitalization project of SUHE CREEK, the Bulgari Hotel Shanghai is the sixth jewel of Bulgari’s hospitality collection.



Standing ankle deep in mud during a light shower on a Thursday evening in northern Sardinia is quite an unusual way to discover a new watch. But this is what I needed to do to get a good wristshot of a new watch in its natural environment – set against the backdrop of a car flying through the air on the Ittiri “super special” stage of the Rallye Sardegna, much to the delight of the local fans.


Official watch partner of the Renault Sport Formula One™ Team, Bell & Ross celebrates the reopening of the French Grand Prix with its first presentation of a Vintage model from the collections linked to the partnership. To mark the return of Formula 1® to France, the BR V2-94 R.S.18 will be featuring a black rubber strap stamped with the French flag during the French Grand Prix.




In London this month, Vacheron Constantin unveiled Les Collectionneurs - a selling exhibition of 18 pocket watches and wristwatches dating from 1923 to 1969, and which have been fully restored and serviced by the Swiss house. Available at the Bond Street boutique for a limited period, each timepiece notably comes with a two-year guarantee – the same as for a modern Vacheron Constantin watch – and a certificate of authenticity.

Hublot and Hotel du Cap-Eden-Roc have come together to create a limited edition of fifty Classic Fusion Aerofusion Chronograph Eden Roc watches. Collaboration between luxury watchmaking and exceptional hospitality, this creation combines tradition and innovation.
By using a new oxidation-resistant alloy, Argentium®, for the WW1 Argentium®, Bell & Ross is reviving a forgotten metal. By using a new oxidation-resistant...
Tuesday, June 5th 2018, CEO Peter Stas won the “Industry 4.0 prize” during the first edition of “The Shapers” awards ceremony held at the Hotel Beaulac in Neuchâtel. The awards ceremony highlighted the original actions of ten companies selected, out of sixty candidates, which have all invested in the technological industries. This original prize rewards innovation and the actors of structural change in our connected 4.0 society. Peter Stas received this award at the 8th position, alongside the other winners: Reto Wyss (Vidi-System, Cognex) ; Philippe Menoud (IEM) ; Aude Pugin (Apco Technologies SA); Denis Jeannerat (Willemin-Macodel) ; Samuel Vuadens and Jonas Hügli (Factory 5) ; Marc Thurner (regenHu) ; Claude Jeannerat (Micro5) ; Christophe Nicolet (Felco) and Philippe Menoud (IEM). Overall, the ten “Shapers” share the same vision, investing and developing technology in our 4.0 society.
Hopefully you were easily able to answer the question in the title, at least from the horological perspective. Hublot first got involved in the sport 12 years ago, as a pioneer at a time when nobody else dared to associate the sport with the world of luxury watchmaking. Opening up this new niche was also born out of necessity, since the big luxury watch brands had already hermetically sealed off the worlds of golf, sailing and tennis. Today, though, it is Hublot and TAG Heuer that have done the same with football.


For the first time in 19 editions, the Rallye des Princesses, now partnered with Richard Mille for the fourth year in a row, set off in a south-west direction. The brand’s aim was to offer a truly immersive experience. To achieve this, it supplied four 1963 Porsche 356s, one 911 from 1973, and one 1969 Mercedes Pagode 250sl. Six teams therefore got to experience a rally from the inside.



In every family there is a common raison d'être that spurs the clan to thrive and grow. So it was in the time of Pierre Jaquet-Droz. Trained in clockmaking by older relatives, he worked with his father-in-law and later his son Henri-Louis. Together they pooled their creative genius and avant-garde vision of clockmaking.




I have put together a small selection of some of the unsung heroes of the watch industry. You won’t find collectors effusing over them, you won’t find them adorning the pages of glossy magazines and their presence at watch exhibitions and in press kits is discreet. Nevertheless, such watches accounts for a large percentage of the industry’s production and are those that are affordable for the largest majority of customers. They are also precisely the type of watch that the Grand Prix d’Horlogerie de Genève is looking to see more of in its competition, in the new “Challenge” category this year for watches costing less than 4,000 Swiss francs.
Brand ambassador, the actor visited the Monaco Top Cars Collection in the company of the princely family, before hitting the road with... Brand ambassador, the actor visited the...