Last weekend, at the 24 Hours of Le Mans, TAG Heuer unveiled the Formula 1 Gulf Special Edition, plus a 50-piece limited edition of the... Last weekend, at the 24 Hours of Le...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.
We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.
Jaquet Droz - The art of stone
- Specialized Press
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The brand with the double-star logo, founded by Pierre Jaquet-Droz (1721-1790) in 1738, celebrates its 280th anniversary in 2018. Minerals were important to the company’s founder, and today they are an integral part of the brand’s DNA, and continue to play a major role in the Ateliers d’Art. Dendritic agate, ruby heart, sunstone, lemon chrysoprase, jadeite, rutilated quartz, slate, onyx, astorite... the palette of stones used by Jaquet Droz for its dials is virtually limitless. After the Petite Heure Minute in cuprite (a mineral made of copper oxide), which was unveiled for Valentine’s Day, new models with dials made of meteorite and stromatolite have been introduced this year. It’s no accident that the watchmaker chose the Grande Seconde, with its figure-eight aesthetic, to pay tribute to these minerals that symbolise the infinite depths of space.
Hermès - Médor Rock
- Specialized Press
- 465 Hits


Originally developed to reinforce hunting dog collars, pyramid-shaped studs appeared on belts from the 1930s onwards. They then inspired the Hermès dog collar bracelet, before appearing in the Médor secret watch, which conceals the hours and minutes beneath its cabochon, or reveals them with a press on the crown.
Longines - Laurens makes an astounding win at the 2018 Prix de Diane Longines
- Specialized Press
- 375 Hits
Reliably flattering, highly wearable and eminently chic, the Longines Record range has everything going for it, including understated... Reliably flattering, highly wearable and...
IWC / Bucherer - Portugieser Chronograph Classic Bucherer Blue Editions
- Specialized Press
- 342 Hits
Over the last two years, Bucherer’s Blue Editions collection has been regularly expanded with new blue watches. The latest to date is a... Over the last two years, Bucherer’s Blue...
Hublot - The Hublot / FIFA smartwatch, tested on the ground in Moscow
- Specialized Press
- 359 Hits


Busy readers can save themselves the trouble of reading to the end of this article to find out the verdict: the Big Bang Referee 2018 FIFA World Cup Russia is a winner. The Nyon-based watchmaker, usually so quick off the mark where technical challenges are concerned, opted this time to wait a while before launching its first smartwatch. TAG Heuer and Bulgari – both from the same LVMH stable – brought out theirs some time ago, along with a good proportion of the rest of the watch industry, including pioneer Frédérique Constant.
Richard Mille - 24 Hours of Le Mans: victory of Alonso, Buemi and Nakajima
- Specialized Press
- 397 Hits


On Saturday at 3pm, the 2018 Roland Garros champion, Rafael Nadal, was on the track to officially start the race. 24 hours later, the Toyota # 8 crossed the finish line two laps ahead of the other teams. Winners of the 86th edition of the 24 Hours of Le Mans, Fernando Alonso and Sébastien Buemi, partners of Richard Mille, gave Toyota their first win in 19 starts.
Audemars Piguet - When precision, big data and art collide
- Specialized Press
- 404 Hits

HALO, the fourth art commission by Audemars Piguet, which was presented at Art Basel this year, is an ambitious work that presents complex data from the ATLAS experiment at CERN, the European Organisation for Nuclear Research, in the form of an electro-acoustic instrument. The project brought together Audemars Piguet, whose art commissions seek to explore the themes of complexity and precision that are inherent to the world of watchmaking, CERN, whose particle accelerators straddle the border between Switzerland and France on the outskirts of Geneva (and which, it may surprise you to learn, has its own Art Department) and Semiconductor, the British duo of Ruth Jarman and Joe Gerhardt, who specialize in rendering complex scientific phenomena accessible as works of art.
Longines - “Painting the races” exhibition
- Specialized Press
- 344 Hits
Official Timekeeper at Ascot since 2007, Longines is now Official Partner of the racecourse which will be held this year from Tuesday,... Official Timekeeper at Ascot since 2007,...
Big summer competition - 93 days, 93 prizes!
- Specialized Press
- 394 Hits
The big WorldTempus summer competition is back again this year with the same successful formula: 93 days of competition, from 21st June until 21st September, 1 question per day and one prize per day.
Watches with colour - Who wants to be the new black?
- Specialized Press
- 358 Hits



At Baselworld in 2014, a journalist colleague asked me pointedly whether I thought that blue was the new black. True, blue was increasingly ubiquitous. Since then, at predictable intervals, I’ve seen various headlines and press releases claiming that brown or green are also the new black.
IWC Schaffhausen - Portugieser Yacht Club Chronograph
- Specialized Press
- 362 Hits
A technical highlight of the Jubilee collection, this timepiece combines a constant-force tourbillon with a simple moon phase display. A technical highlight of the Jubilee...
Corum - Official Timekeeper of World Lacrosse Championships
- Specialized Press
- 351 Hits
Lacrosse is a team sport played with a lacrosse stick and a lacrosse ball. It has historically been played for the most part in Canada and the United States, with small but dedicated lacrosse communities in the United Kingdom and Australia. Recently, however, lacrosse has begun to flourish at the international level, with teams being established around the world, particularly in Europe and east Asia.
Seiko - Astron GPS Solar Executive Sports Series
- Specialized Press
- 0 Hits
A fourth GPS Solar caliber enters the Seiko collection. This elegant and relaxed model will be released in September 2017. A fourth GPS Solar caliber enters the...
Jaeger-Lecoultre - Shanghai International Film Festival
- Specialized Press
- 402 Hits
On June 16th, Jaeger-LeCoultre celebrated the opening of the Shanghai International Film Festival, tThis 21st edition coinciding with the 185th anniversary of the Jaeger-LeCoultre Manufacture.
Montblanc - Interview with Davide Cerrato
- Specialized Press
- 330 Hits




The first collection that you worked on for Montblanc was the TimeWalker. We saw some new models again this year. How has the collection evolved over the past couple of years?
In effect 2017 was a seminal year for the launch of sport watches and we worked in detail to look into the history of Minerva to find links with motorsport and performance. An incredible exploration in timekeeping took place in Minerva during the first half of the 20th century with counters that were either tools to measure performance, in particular short time frames (from 1/5th of a second down to 1/100th of a second in 1936), or that were specific to particular sports, such rally, football, rowing and horse riding. Leveraging this unique heritage we created the concept of “spirit of racing” to support and inspire the relaunch and re-design of the TimeWalker collection.
Bulgari - Serpenti Spiga Ceramic
- Specialized Press
- 364 Hits




Dressed in white or black ceramic, the Serpenti Spiga watch gracefully coils around the wrist with its double or five tour straps.
Ulysse Nardin - Alex Caizergues: “I live by the rhythm of the wind”
- Specialized Press
- 301 Hits



Watchmaker of the oceans, Ulysse Nardin announces a partnership with Alex Caizergues, the first to surpass 100 km/h on the water by sail power. With an impressive list of achievements to his name across all board sports, the French kitesurfer currently holds the World Sailing Speed Kitesurfing record, with a run averaging 107.3 km/h, or 57.98 knots (over 500m).
Franck Dubarry - New partner
- Specialized Press
- 380 Hits
Franck Dubarry's mission is to develop sporty and elegant luxury watches with a touch of style that appeal to hyperactive non-conformists who are passionate about watches, just like the brand's founder.
Find out more >All the news >Contact brand >All the watches >Bell & Ross - Official timekeeper at the 6th Groupama Race
- Specialized Press
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Bell & Ross, in collaboration with Gaspard Horlogerie-Bijouterie, has participated in the sixth edition of the biennial offshore event in the South Pacific as the official timekeeper of the sailing race. With its 1.500 km long around the biggest lagoon in the world, the race started on Sunday June 17th from Nouméa, gathering a total of 24 monohulls and multihulls. The fastest anticlockwise sail around New Caledonia is passing through Cap N’Dua in the south and Grand Passage at the extreme north to eventually finish off Nouméa.