A dual Swiss-Italian national who studied at the College of Business and Economics in the “Watch City” of Biel/Bienne, graduating in 1975, Walter Ribaga started his career in sales at IBM Switzerland. He quickly moved to the watch industry, however, joining Certina, a company of the Swatch Group in 1981 to manage sales for Europe and Latin America. His experience in sales subsequently took him to other Swiss watch brands such as Omega, Zenith and Movado. At TAG Heuer Mr Ribaga was part of a team that helped to relaunch the brand worldwide and increase sales in Latin America fivefold over a period of five years.
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