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Specialized press

Swissidentity presents below articles related to the fields of fine watchmaking and jewelry.

These come from different sources on the internet and we do not sort them according to the requirements of our label. In particular in the case of an article on a product of a brand whose criteria would not allow a membership to SwissIdentity, it will be presented in this section without distinction.

We feel it is our duty to present you on this page, just like a newspaper, as much information as possible.

Presse spécialisée
Recent News

Claude Sfeir - Claude Sfeir

Claude Sfeir's journey to becoming one of the world's foremost watch collectors began in an unlikely place: the old Dubai gold souk.

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Bulgari - Swiss Brand Ambassador

A bold style, a strong personality and a talent beyond Switzerland, Tanja La Croix could not have been a better match for the Italian brand!

Baume & Mercier - Clifton Baumatic 10467

A Swiss chronometer watch for men, the Clifton Baumatic 10467 is a fitting timepiece for the modern individual. It features a gradient blue dial paired with a satin-finished stainless steel case and a finely-stitched black alligator strap.

De Bethune - The Bluest of Blues

De Bethune launched their first DB28 model in 2010, and the futuristic collection has since continued to evolve.

Grand Seiko - New 9SA5 Caliber

In 1998, the 9S mechanical caliber opened a new chapter in the Grand Seiko story. Today, the launch of a new high beat mechanical caliber, 9SA5 represents an advance just as important as the first 9S.

Favre-Leuba - New CEO

Mr. Roten is a Senior Executive with a strong background in the luxury business.

For You All - Five Watch Brands That Are Gender Neutral

The newest buzz word in the world of watches – and in the world in general – is gender neutral.

Breitling - The return of the Top Time

When the original Breitling Top Time was launched in the 1960s, its mission was clearly to adress to the young and active professionals. “We are designing a superb range of ultramodern chronographs, led by a completely new model, the Top Time ”, said Willy Breitling.

Girard-Perregaux - Laureato Absolute Light

The Laureato Absolute collection – first revealed at the 2019 Salon International de la Haute Horlogerie - was launched in the spirit of re-inventing Girard-Perregaux's icons. The Laureato Absolute Light – exclusively available in just 88 pieces – is the latest audacious expression of this collection. 

Favre-Leuba - A Lasting Expertise

On March 13th, Favre-Leuba celebrated its anniversary: on that day in 1737, Abraham Favre was officially registered as a watchmaker.

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