In july, we are offering an Arche music box from Reuge worth CHF3'900.
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.
We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.
Anonimo - Aldo Magada appointed CEO
- Specialized Press
- 423 Hits
Anonimo announces a change of management following the departure of Julien Haenny, with Aldo Magada taking over.
Blancpain - Pop-up exhibition in Hong Kong
- Specialized Press
- 365 Hits
The annual calendar complication appears for the first time in the Fifty Fathoms collection dedicated to the diving world. The annual calendar complication appears...
Watch Photo Awards - The ten best photos
- Specialized Press
- 353 Hits

The Watch Photo Awards were launched on 1st May 2018. It’s the first annual international watch photography competition open to amateur watch lovers and photographers, as well as professionals. This year will feature six monthly competitions: one for every month from May to October, each on a different theme. The second round, which took place in June, has just ended. The theme was “Sport”.
Zenith - Limited-edition Defy Porto Cervo
- Specialized Press
- 374 Hits
With the lauch in 2017 of the new Defy El Primero 21, a true chronometric reinvention of accuracy and reliability, Zenith reaffirmed the... With the lauch in 2017 of the new Defy...
Watch Photo Awards - The first winner
- Specialized Press
- 340 Hits
The WPA jury has made its selection of photos from the May competition. Vote now for the winner, who will win a stay in a five-star hotel... The WPA jury has made its selection of...
Glashütte Original - Worth a kiss
- Specialized Press
- 428 Hits

Did you know that there was an International Kissing Day? No? In fact, it has been celebrated every 6 July since the 1990s. It’s far more glamorous and fun to celebrate than International No-Smoking Day, for example (which can be quite a trial for smokers), or International Women’s Day, which either treats women like an endangered species, or reminds us that we still don’t enjoy the same rights (including kissing rights, as it happens) as our male partners. It also has the advantage of being relevant to everyone (or so we might hope). Most people remember who they exchanged their first kiss with, whether it was passionate, furtive or just awkward. They probably also remember the place where it happened. The date, however, might be harder to bring to mind. So why not make it 6 July for everyone?
Ulysse Nardin - Executive Skeleton Tourbillon “Stars & Stripes”
- Specialized Press
- 396 Hits
Lights, camera, action… On the occasion of the 71st edition of the Cannes Film Festival, Ulysse Nardin unveils new models inpired by the... Lights, camera, action… On the occasion...
Bucherer - Carl F. Bucherer and Harley Davidson
- Specialized Press
- 416 Hits


Why would a watchmaker want to make the world’s most expensive motorcycle?
It’s about a meeting of minds between creative entrepreneurs, and their human story, but we also wanted to surprise our clients with an unexpected world première. This one-of-a-kind piece on two wheels represents a triple world première: it’s the most expensive motorcycle in the world (CHF 1.888 million, a reference to Bucherer’s founding year), the first motorbike to come with its own haute horlogerie watch set with precious stones, and the only motorbike with internal lighting, so that you can admire the engine. Eight artisans and engineers (from Carl F. Bucherer, Bucherer and Bündnerbike) devoted over 3000 hours to making this machine by hand. It’s a peerless 100 hp mechanical machine made of steel, leather, diamonds and silicone, which also contains two integral safes, one of which has an armoured window. The Harley Davidson Blue Edition not only comes with diamond rings on the forks, the hand grips and the tank, there are also two unique Patravi TravelTecs by Carl F. Bucherer, designed to match the bike, one of which is built into the motorcycle. It’s about the product, and it’s about lifestyle. This is the first time that Bucherer watchmaking and jewellery and Carl F. Bucherer have worked together so intensively.
Blancpain - World Ocean Initiative and The Protectors program
- Specialized Press
- 339 Hits
For the 4th time, Blancpain took part in the annual United Nations World Oceans Day reception, in New York City. For the 4th time, Blancpain took part in...
Franck Dubarry - Revolution Fileteado GMT
- Specialized Press
- 359 Hits


As a great traveler himself, the brand’s eponymous designer, Franck Dubarry, naturally wanted to develop an automatic GMT watch. He imagined his timepieces as guides, able to satisfy even the most pragmatic traveler’s requirements. This Hommes et Femmes collection stamps its personality on the lineage of GMT watches, breaking classical conventions of a 12-hour revolution with a 24-hour dial that highlights two time zones.
Jaeger-LeCoultre - Rendez-Vous Tourbillon
- Specialized Press
- 414 Hits
Jaeger-LeCoultre presents the Rendez-Vous Sonatina, an artistic edition of watches made up of three models: seduction, romance and love.... Jaeger-LeCoultre presents the...
Roger Dubuis - Partner of Cars & Coffee in Geneva
- Specialized Press
- 341 Hits
Inspired by the Lamborghini Aventador S Roger Dubuis unveils a blue version with red touches. This new model is vying with the pink gold... Inspired by the Lamborghini Aventador S...
Graham - A happy winner
- Specialized Press
- 482 Hits


Last June we offered a Graham Chronofighter Vintage Pulsometer watch in our monthly competition. Here is the lucky winner!
Chronopassion - Instabook, the impact of images, without the weight of words
- Specialized Press
- 368 Hits
It’s thirty years since Chronopassion (link to http://www.chronopassion.com) and its charismatic owner Laurent Picciotto first erupted onto the watch scene with their unique approach to watch retail. There’s a quirky shop, completely refurbished this year; a highly original choice of brands, where big names such as Audemars Piguet, Breguet, Bulgari, Hublot, Panerai, TAG Heuer and Zenith rub shoulders with exclusive brands including Arnold & Son, Czapek & Cie, H. Moser & Cie, Fabergé, HYT, MB&F and Urwerk; unbridled creativity on social networks, particularly Instagram; and this rather unusual catalogue, made up solely of pictures of watches, with the only line of text an editorial reminder – show, don’t tell!
Favre-Leuba - Adrian Ballinger summits Mt. Everest wearing the Raider Bivouac 9000
- Specialized Press
- 368 Hits
The original Favre-Leuba Raider Bivouac was released in 1962 and was thus too late to witness the first recorded ascent of Mount Everest by Edmund Hillary and Tenzing Norgay in 1953. But the Bivouac came out with something that would have proved valuable to the two climbers whose names went down in the history books. It was the world’s first watch with a mechanical aneroid barometer that could display air pressure and therefore be used to calculate altitude.
Editorial - Welcome to WorldTempus in Spanish
- Specialized Press
- 386 Hits
The online luxury watch publication WorldTempus, with its balanced and informative style, is finally available in the wonderful language of Cervantes. With the addition of Spanish, one of the 21st century’s global languages, millions more watch lovers now have access to clear, honest and objective information about the fascinating and ever-changing world of Haute Horlogerie.
Jaquet Droz - Petite Heure Minute Smalta Clara
- Specialized Press
- 315 Hits



It is the first time that Jaquet Droz is using plique-à-jour enamel, or “smalta clara” in Latin. While historically Jaquet Droz has been renowned for its mastery of Grand Feu enamel, plique-à-jour enamel is an even more demanding technique. First developed 1500 years ago, it requires a rare level of skill to prevent the enamel from cracking in the kiln. The risk of cracking becomes more pronounced with every firing of the piece.
Breitling - Manufacturing the #legendaryfuture
- Specialized Press
- 418 Hits



You might think that if you’ve seen one watch factory then you’ve seen them all, but you couldn’t be further from the truth. One of the most intriguing aspects of reporting on the many watch brands based in Switzerland is that none of them have the same approach to producing a watch. The individual elements required are the same for all brands, of course, but there are always a number of differences between the brands when it comes to how they organise their production.
Longines - Longines Paris Eiffel Jumping
- Specialized Press
- 298 Hits


The Longines Paris Eiffel Jumping, which included the tenth leg of the Longines Global Champions Tour, gathered the world’s best riders and horses in the very heart of the French capital, on the Champ de Mars. Longines was, for the first time, the Title Partner and Official Timekeeper of Friday’s five-star show jumping competition, the Longines Eiffel Challenge for the benefit of the “Mission Bern”. Ben Maher riding Explosion W claimed a stunning victory, while Nicolas Delmotte on Urano de Cartigny and Harrie Smolders on Zinius secured the second and third place respectively. Longines Ambassador of Elegance Aishwarya Rai Bachchan presented the winner Ben Maher with a Longines timepiece.