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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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Emile Chouriet - Amid the Alpine summits with the Sierre-Zinal race

Amid the Alpine summits with the Sierre-Zinal race
Amid the Alpine summits with the Sierre-Zinal race
Amid the Alpine summits with the Sierre-Zinal race
Amid the Alpine summits with the Sierre-Zinal race

Since 1974, mountain-loving athletes have been pushing themselves to the limit, running from Sierre to Zinal via Beauregard, Ponchette, Chandolin, Tignousa, the Hôtel Weisshorn, Nava and Barneuza. The demanding 31 km circuit in the heart of the Swiss Alps features 2200 metres of elevation gain, and 1100 metres of descent. The race is also known as the “Race of the five 4000s” because of the five peaks that can be admired by the participants along the route: the Weisshorn (4506 m), the Zinalrothorn (4221 m), the Ober Gabelhorn (4073 m), the Matterhorn (4478 m) and the Dent Blanche (4357 m).

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Longines - The Longines Legend Diver Watch

With 185 years of history, Longines likes to revisit historical pieces that helped it achieve its reputation. A piece from the watchmaking brand’s Heritage line, the Longines Legend Diver Watch is the reissue of a diving watch from 1960. While retaining the codes and design typical of the sixties, Longines has put its current expertise at the service of this contemporary edition to guarantee legibility, waterproofness and practicality. This watch combines high performance and timeless elegance. Today, the Swiss watch brand celebrates the 10th anniversary of this reissue by offering a new version with a Milanese mesh bracelet.

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Panda dials - 5 hot watches with “panda” dials

Cinq super montres à cadran panda
5 hot watches with “panda” dials
5 hot watches with “panda” dials
5 hot watches with “panda” dials

It’s a nickname that needs little explanation. Pandas are black and white, with the eyes and nose black against a white background. Such is the sobriquet given, therefore, to chronographs with the same configuration, in other words black counters (whether there be two or three) against a lighter background. For the majority, these backgrounds are either white or silver, although Montblanc has just launched a nice shade of cappuccino.

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Editorial - Recovered from enemy territory

I could scarcely believe my eyes when the BBC chose to run it as one of its top stories, but the return to Israel of a watch worn by Eli Cohen, a spy who had infiltrated the Syrian regime, was treated as big news in the country. But it has been a while since the story broke and I was surprised that no other watch media seem to have run it.

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Carl F. Bucherer - Hotel of the year 2019

Hotel of the year 2019

In Lucerne on August 27th, Carl F. Bucherer shares its home city with a stunning hotel – the Bürgenstock Resort Lake Lucerne. Carl F. Bucherer and GaultMillau named this breathtaking resort Hotel of the Year 2019. The award ceremony was held at the resort, which is located on a spectacular mountain ridge with wonderful views out over Lake Lucerne. This is the twelfth time that the watch brand and the gourmet guide, who share a long-standing partnership, have presented the Hotel of the Year award. 

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Cartier - Queen panther

Queen panther
Queen panther
Queen panther
Queen panther
Queen panther
Queen panther
Queen panther
Queen panther

The story dates back to 1914, when the panther first appeared on one of Cartier’s creations. It was a ladies’ wristwatch, with a generous round case enclosing a square dial studded with onyx and diamonds, reproducing the creature’s dappled coat. As yet, there was no head, no piercing gaze or lithe body; just the beginnings of a panther motif, which would continue to be developed over the following hundred years and beyond. Also in 1914, Louis Cartier, who was head of the company at the time, commissioned an invitation card from illustrator Georges Barbier, representing a woman in a very Art Deco style with a black panther lying at her feet. He was so taken with this “Panther woman” that he began to use it in advertisements. It was an age hungry for the exotic; the mystery and grace of big cats found favour with high society, and came to embody the image of the femme fatale. Louis Cartier thus used a fashionable symbol to create the Femme Panthère. And it was a woman who brought the beast into the Cartier universe, with a depth of imagination and creativity that went beyond Louis Cartier’s classical inspiration.

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Jaeger-LeCoultre - 101 Reine and 101 Feuille

101 Reine and 101 Feuille

The 101 collection is evocative for women. A never-ending story, one where watchmaking expertise meets jewellery perfection. A story, dating back to 1929 with the creation of the smallest mechanical movement in the world, entirely made and manufactured at the Grande Maison of the Vallée de Joux. A match made in heaven: Fine Watchmaking and High Jewellery. Ancestral expertise lies hidden under the diamonds of these two original models, holding the secrets of the infinitely small. Available today in pink gold, the 101 Reine and the 101 Feuille offer women of the world a starring role: heroines by day and by night. 

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