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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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Laureato Absolute Light

Girard-Perregaux - Laureato Absolute Light

The Laureato Absolute collection – first revealed at the 2019 Salon International de la Haute Horlogerie - was launched in the spirit of re-inventing Girard-Perregaux's icons. The Laureato Absolute Light – exclusively available in just 88 pieces – is the latest audacious expression of this collection. 

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breitling-top-time-cover

Breitling - The return of the Top Time

When the original Breitling Top Time was launched in the 1960s, its mission was clearly to adress to the young and active professionals. “We are designing a superb range of ultramodern chronographs, led by a completely new model, the Top Time ”, said Willy Breitling.

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Jaquet Droz - Once Upon A Mesozoic Time

Il était une fois une époque mésozoïque
Once Upon A Mesozoic Time

We may think about watchmaking as if it’s a supremely ancient technique mired in the very roots of human history, and it kind of is, if you expand it into the broader category of timekeeping, with sundials and obelisks and clepsydrae and such. What differentiates primitive societies from early civilisations is the level of sophistication, how closely they adhere to the same rhythms and rituals of life — which is to say, the rise of human civilisation is deeply linked to a communal awareness of time and the development of timekeeping systems. In the overall chronology of the planet, however, the era of homo sapiens has been breathtakingly brief, consisting of the last 200,000 years, a mere blink of an eye compared to Earth’s 4.5 billion years. 

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Louis Vuitton - The Tambour Curve Flying Tourbillon Poinçon de Genève

Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève

This lightweight, openwork rather than skeletonised design, controlled by a flying tourbillon belongs to a new generation of intensely masculine watches. This new timepiece has been reinvented down to the last detail : from the calibre and materials to the caseband, strap and folding clasp. Assembled and finished by hand, it bears the prestigious Geneva Seal (Poinçon de Genève) at 6 o’clock.

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One brand, three watches - Today: Cyrus

Aujourd'hui, Cyrus
Aujourd'hui, Cyrus

What do you know about Cyrus?

Perhaps not a lot. This relatively new watch brand was founded in 2010, which means it’s ten years old this year. It’s a baby compared with some of the heavyweights in the Swiss watch industry, which date back more than 250 years. But Cyrus does have a long history – that of Cyrus the Great, the intrepid conqueror and founder of the Persian Empire. He reigned in the 5th century BC from the city of Babylon, from which the brand draws its inspiration. Every Cyrus watch bears a replica of an ancient coin on the back. In the space of ten years, this independent watch manufacture has earned a prestigious reputation with fine watch lovers, thanks to its exclusive complications and expressive designs, but also because of the famous name associated with the brand: watchmaker Jean-François Mojon, who is the company’s technical director and the author of its designs.

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Montblanc - Smart Headphones for Stan

Smart Headphones for a smart Stan Wawrinka

On 18 February, the Montblanc boutique in Geneva welcomed a distinguished guest, a tennis player with an impressive international career, well-known throughout the world, and also of course in his home country, Switzerland. Stan Wawrinka, who was born in Lausanne and spent his childhood in the village of Saint-Barthélémy, came to Geneva, his neighbouring town, to be presented as the new ambassador of Montblanc. Or rather, as the new Mark Maker, according to the terminology adopted by the brand. Montblanc’s emblem, the white six-pointed star, represents the eponymous summit of the Alps, and also gave its name to the bridge that crosses Geneva, just opposite the boutique. The Mark Makers that Montblanc chooses are "personalities - sportsmen and women, artists or entrepreneurs - inspiring, passionate and free, people who surpass themselves, follow their instincts and have a beautiful sensitivity to the world around them". 

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H. Moser & Cie. - "Certified Pre-Owned" platform

Plateforme « Certified Pre-Owned »

Through its new online platform, H. Moser & Cie. hopes to strengthen links with its customers and fully meet their expectations by providing a personalised service. H. Moser & Cie. creations are, intrinsically, extremely rare - its annual production is 1500 pieces and given their exclusive production process, the Manufacture only offers extremely limited edition series, creating a demand that substantially outstrips supply.

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Montblanc - #StayAhead with the Summit 2+

#StayAhead with the New Summit 2+ Smartwatch
#StayAhead with the New Summit 2+ Smartwatch
#StayAhead with the New Summit 2+ Smartwatch
#StayAhead with the New Summit 2+ Smartwatch

Following the successful generational change from Summit to Summit 2 in 2018, Montblanc is complementing its smartwatch line-up with another innovation. Summit 2+ will be the first luxury smartwatch that can directly activate cellular connectivity right in the Wear OS by Google app on Android smartphones. The new wearable enhances its owner’s luxury business lifestyle by staying connected at all times, even when the owner is away from his or her smartphone. The distinctive Montblanc design gives traditional watch lovers ways to express themselves whilst housing top-notch technology inside a 43.5mm pure steel case. A Snapdragon 3100, extended battery power of 440mAh and 1.28 inch AMOLED Screen are elegantly linked to a 22mm exchangeable strap. With a built-in speaker, Summit 2+ allows the owner direct access to services such as phone calls or the Google Assistant.

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TAG Heuer - A Connected Week

Une semaine connectée
Une semaine connectée
Une semaine connectée
Une semaine connectée
Une semaine connectée
Une semaine connectée

Let’s get one thing straight before we start: I’ve never been a great fan of smartwatches. Technology is not really my thing. As far as watches are concerned, my taste is pretty traditional. If you need proof, I generally wear a mechanical timepiece: a TAG Heuer Carrera. But I must admit that, after a week road-testing the new TAG Heuer Connected 45 mm (3rd generation), I’ve changed my mind. And there’s a good reason for that: this is an extremely versatile watch. 

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Maurice Lacroix - Letar, New Friend of the Brand

Letar, New Friend of the Brand

A woman of the world. This is how we could introduce the stylist Letar. Born in Thailand before setting sail to the United States and then Australia to continue her studies in fashion design, Letar has now returned with her suitcases filled with ideas to her dear country, Thailand, and more precisely Bangkok. “This is where I pictured setting up my brand, NARA," says Letar. "I wanted my collections to be created by artisans of the region while bringing my inspirations from elsewhere.” 

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