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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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Jaquet Droz - Once Upon A Mesozoic Time

Il était une fois une époque mésozoïque
Once Upon A Mesozoic Time

We may think about watchmaking as if it’s a supremely ancient technique mired in the very roots of human history, and it kind of is, if you expand it into the broader category of timekeeping, with sundials and obelisks and clepsydrae and such. What differentiates primitive societies from early civilisations is the level of sophistication, how closely they adhere to the same rhythms and rituals of life — which is to say, the rise of human civilisation is deeply linked to a communal awareness of time and the development of timekeeping systems. In the overall chronology of the planet, however, the era of homo sapiens has been breathtakingly brief, consisting of the last 200,000 years, a mere blink of an eye compared to Earth’s 4.5 billion years. 

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Favre-Leuba - New CEO

Mr. Roten is a Senior Executive with a strong background in the luxury business. His 18 years of international experience in the Watch industry encompasses Retail, Sales, and Commercial Leadership, managing brands from the Swatch and LVMH Group, and comes with a strong track record in successfully driving change and improving operating efficiencies. As an avid sportsman, Mr. Roten looks forward to drawing on these qualities and passion: “it is indeed a difficult and unprecedented time however it is the moment to draw strength together and to focus on a better future,” he declares. “We also celebrate this year Favre-Leuba’s 283rd anniversary with our investors and the team.”

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Grand Seiko - New 9SA5 Caliber

Nouveau calibre 9SA5
Nouveau calibre 9SA5
Nouveau calibre 9SA5

In 1998, the 9S mechanical caliber opened a new chapter in the Grand Seiko story. Today, the launch of a new high beat mechanical caliber, 9SA5 represents an advance just as important as the first 9S. It is, beyond doubt, the finest mechanical caliber that Grand Seiko has ever created. A watch offered in a limited edition of 100 will be the first to be powered by this new caliber.

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De Bethune - The Bluest of Blues

The Bluest of Blues

De Bethune launched their first DB28 model in 2010, and the futuristic collection has since continued to evolve. Even with its original, avant-garde style and recognisable features, the DB28 nevertheless amazes us with its versatility on the wrist. Last year, De Bethune released the DB28 Yellow Tones in March, its warm hues signifying a departure from the brand’s well-established penchant for the colour blue. Having demonstrated the DB28’s success at the opposite end of the colour spectrum — for the DB28 Yellow Tones was an immediate hit among enthusiasts — De Bethune re-embraces its iconic shade of intense blue. Two new models have been launched for 2020, all in blue; a colour created by thermal oxidation, and which has always fascinated Denis Flageollet, master watchmaker and co-founder of De Bethune.

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Breitling - The return of the Top Time

Le retour de la Top Time
Le retour de la Top Time
Le retour de la Top Time

When the original Breitling Top Time was launched in the 1960s, its mission was clearly to adress to the young and active professionals. “We are designing a superb range of ultramodern chronographs, led by a completely new model, the Top Time ”, said Willy Breitling.

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Maurice Lacroix - The Bronze Edge

The Bronze Edge

“It is oxidating but it will be a slow process,” Maurice Lacroix managing director Stéphane Waser points out, referring to the patina on the month-old Aikon Venturer Bronze I had in my hands. The faint patina – the slight darkening on its bronze shell is actually a layer of copper oxide, formed when copper reacted with oxygen. 

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Girard-Perregaux - Laureato Absolute Light

Laureato Absolute Light

The Laureato Absolute collection – first revealed at the 2019 Salon International de la Haute Horlogerie - was launched in the spirit of re-inventing Girard-Perregaux's icons. The Laureato Absolute Light – exclusively available in just 88 pieces – is the latest audacious expression of this collection. 

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Diamond-set watches - Gentlemen: it’s your time to shine!

Messieurs : brillez !
Messieurs : brillez !
Messieurs : brillez !
Messieurs : brillez !
Messieurs : brillez !

In the early 2000s, except for in a few isolated markets, diamond-set watches for men were neither fashionable nor generally available. Twenty years on, watchmakers have (finally) come around to the idea that a diamond, well considered, well cut and well positioned, can be a welcome addition to a masculine timepiece. There’s a fine line between discreet and ostentatious, elegant and flashy, brilliant and blinding... and watchmakers have finally found it.

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Grand Seiko - 60th Anniversary Limited Edition Professional Diver's 600M

New beginning
New beginning for the brand
New beginning for the brand
New beginning for the brand

In celebration of Grand Seiko’s 60th anniversary, Caliber 9RA5 is first presented in a professional diver’s watch. Before the creation of Spring Drive, the choice was stark. Either you chose a mechanical watch and enjoyed its traditional character and autonomy but tolerated its relative imprecision or you wore an electronic watch that was up to ten times more accurate but required a battery. In 1999, Spring Drive resolved this dilemma by combining the best of both the existing two watch technologies in a watch powered by a mainspring that offered accuracy of one second a day. Spring Drive was then, and remains today, one of horology’s greatest advances. Now, two decades on, Grand Seiko introduces the caliber 9RA5 which takes Spring Drive technology to a new level of excellence and opens a new era in the history of the brand.

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MB&F - Barking up the right tree

Barking up the right tree
Barking up the right tree
Barking up the right tree

Some people might say that there are better times to release a watch than right in the middle of a global respiratory disease pandemic. Some brands might choose to wait for a more optimistic market to make more of an impact and target consumers who are getting back into the mood for spending. That’s fair; everyone’s entitled to an opinion. If you ask me, however, the MB&F Horological Machine No 10 “Bulldog” couldn’t have come at a better time. Let me explain.

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Geneva Watch Days - Event re-scheduled to August 26th-29th

The steering committee of the Geneva Watch Days, initially planned for late April 2020, has postponed the event due to the Covid-19 fast expansion in Europe and the rest of the world. This initiative launched by several major luxury brands including Bvlgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser & Cie, De Bethune and MB&F, will now take place  from August 26th to August 29th   2020 in Geneva Hotels and Boutiques as per initial project.

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De Bethune - DB25 in rose gold for 2020

DB25 in rose gold for 2020

De Bethune presents the DB25 Starry Varius in a refined version: in 5N rose gold. The DB25 interpreted in a soft and warm precious metal, synonymous with subtle and discreet elegance has a personalized constellation at the centre of its dial, revisited lugs and an original 42mm case. Upstream of the "classic" unisex pink gold version with the reference DB25VRS3, the brand has also launched the diamond-set case model, with the reference DB25VRDJS3.

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Omega - A Question Of Value

Une question de valeur
Une question de valeur
Une question de valeur

To people familiar with some of the recent headline stories in the world of vintage watch auctions, it sounds like a no-brainer. Of course, watches are good financial investments. Imagine buying a watch for just over $200 in 1968 and having it sell for $17.8 million in 2017? (This really happened, by the way.) Investing in the right watch now could yield you incredible returns in the future, right? Alas, these blockbuster sales are the exception rather than the norm. If there’s anything I’ve learned in my years in this industry, it’s that people who say they’ve made money through watch investing are either lying or really lucky. And I mean winning-the-lottery kind of lucky. I get asked all the time by new, bright-eyed collectors what watch is going to make them the most resale money, and… it just doesn’t work like that.

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Editorial - A Different Time

I don’t mean that literally. Don’t forget the news. Stay updated and stay safe, WorldTempus family. However, if you (like many of us) feel saturated with gloomy predictions and cataclysmic data projections, there’s a solution coming up in the week right before you.

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