Favre-Leuba - A Lasting Expertise
Girard-Perregaux - Laureato Absolute Light
The Laureato Absolute collection – first revealed at the 2019 Salon International de la Haute Horlogerie - was launched in the spirit of re-inventing Girard-Perregaux's icons. The Laureato Absolute Light – exclusively available in just 88 pieces – is the latest audacious expression of this collection.
Grand Seiko - New 9SA5 Caliber
In 1998, the 9S mechanical caliber opened a new chapter in the Grand Seiko story. Today, the launch of a new high beat mechanical caliber, 9SA5 represents an advance just as important as the first 9S.
Favre-Leuba - New CEO
Mr. Roten is a Senior Executive with a strong background in the luxury business.
De Bethune - The Bluest of Blues
De Bethune launched their first DB28 model in 2010, and the futuristic collection has since continued to evolve.
Breitling - The return of the Top Time
When the original Breitling Top Time was launched in the 1960s, its mission was clearly to adress to the young and active professionals. “We are designing a superb range of ultramodern chronographs, led by a completely new model, the Top Time ”, said Willy Breitling.
Bulgari - Swiss Brand Ambassador
A bold style, a strong personality and a talent beyond Switzerland, Tanja La Croix could not have been a better match for the Italian brand!
For You All - Five Watch Brands That Are Gender Neutral
The newest buzz word in the world of watches – and in the world in general – is gender neutral.
Baume & Mercier - Clifton Baumatic 10467
A Swiss chronometer watch for men, the Clifton Baumatic 10467 is a fitting timepiece for the modern individual. It features a gradient blue dial paired with a satin-finished stainless steel case and a finely-stitched black alligator strap.
Jaquet Droz - Once Upon A Mesozoic Time
We may think about watchmaking as if it’s a supremely ancient technique mired in the very roots of human history, and it kind of is, if you expand it into the broader category of timekeeping, with sundials and obelisks and clepsydrae and such. What differentiates primitive societies from early civilisations is the level of sophistication, how closely they adhere to the same rhythms and rituals of life — which is to say, the rise of human civilisation is deeply linked to a communal awareness of time and the development of timekeeping systems. In the overall chronology of the planet, however, the era of homo sapiens has been breathtakingly brief, consisting of the last 200,000 years, a mere blink of an eye compared to Earth’s 4.5 billion years.
Claude Sfeir - Claude Sfeir
Claude Sfeir's journey to becoming one of the world's foremost watch collectors began in an unlikely place: the old Dubai gold souk.
Louis Vuitton - The Tambour Curve Flying Tourbillon Poinçon de Genève
This lightweight, openwork rather than skeletonised design, controlled by a flying tourbillon belongs to a new generation of intensely masculine watches. This new timepiece has been reinvented down to the last detail : from the calibre and materials to the caseband, strap and folding clasp. Assembled and finished by hand, it bears the prestigious Geneva Seal (Poinçon de Genève) at 6 o’clock.
One brand, three watches - Today: Cyrus
What do you know about Cyrus?
Perhaps not a lot. This relatively new watch brand was founded in 2010, which means it’s ten years old this year. It’s a baby compared with some of the heavyweights in the Swiss watch industry, which date back more than 250 years. But Cyrus does have a long history – that of Cyrus the Great, the intrepid conqueror and founder of the Persian Empire. He reigned in the 5th century BC from the city of Babylon, from which the brand draws its inspiration. Every Cyrus watch bears a replica of an ancient coin on the back. In the space of ten years, this independent watch manufacture has earned a prestigious reputation with fine watch lovers, thanks to its exclusive complications and expressive designs, but also because of the famous name associated with the brand: watchmaker Jean-François Mojon, who is the company’s technical director and the author of its designs.
Maurice Lacroix - Benzilla, New Ambassador
He spreads his colours through the streets of Bangkok leaving a few hints of joy; the street artist Benzilla has been immersed in pop culture since a young age, but started professionally ten years ago.
Montblanc - Smart Headphones for Stan
On 18 February, the Montblanc boutique in Geneva welcomed a distinguished guest, a tennis player with an impressive international career, well-known throughout the world, and also of course in his home country, Switzerland. Stan Wawrinka, who was born in Lausanne and spent his childhood in the village of Saint-Barthélémy, came to Geneva, his neighbouring town, to be presented as the new ambassador of Montblanc. Or rather, as the new Mark Maker, according to the terminology adopted by the brand. Montblanc’s emblem, the white six-pointed star, represents the eponymous summit of the Alps, and also gave its name to the bridge that crosses Geneva, just opposite the boutique. The Mark Makers that Montblanc chooses are "personalities - sportsmen and women, artists or entrepreneurs - inspiring, passionate and free, people who surpass themselves, follow their instincts and have a beautiful sensitivity to the world around them".
Reuge - Win Two Reuge Music Boxes
All you need to do to be in with a chance to win these beautiful Reuge music boxes is tagging a friend on the competition post and inviting them to follow us on Instagram.
H. Moser & Cie. - "Certified Pre-Owned" platform
Through its new online platform, H. Moser & Cie. hopes to strengthen links with its customers and fully meet their expectations by providing a personalised service. H. Moser & Cie. creations are, intrinsically, extremely rare - its annual production is 1500 pieces and given their exclusive production process, the Manufacture only offers extremely limited edition series, creating a demand that substantially outstrips supply.
Montblanc - #StayAhead with the Summit 2+
Following the successful generational change from Summit to Summit 2 in 2018, Montblanc is complementing its smartwatch line-up with another innovation. Summit 2+ will be the first luxury smartwatch that can directly activate cellular connectivity right in the Wear OS by Google app on Android smartphones. The new wearable enhances its owner’s luxury business lifestyle by staying connected at all times, even when the owner is away from his or her smartphone. The distinctive Montblanc design gives traditional watch lovers ways to express themselves whilst housing top-notch technology inside a 43.5mm pure steel case. A Snapdragon 3100, extended battery power of 440mAh and 1.28 inch AMOLED Screen are elegantly linked to a 22mm exchangeable strap. With a built-in speaker, Summit 2+ allows the owner direct access to services such as phone calls or the Google Assistant.
TAG Heuer - A Connected Week
Let’s get one thing straight before we start: I’ve never been a great fan of smartwatches. Technology is not really my thing. As far as watches are concerned, my taste is pretty traditional. If you need proof, I generally wear a mechanical timepiece: a TAG Heuer Carrera. But I must admit that, after a week road-testing the new TAG Heuer Connected 45 mm (3rd generation), I’ve changed my mind. And there’s a good reason for that: this is an extremely versatile watch.
Maurice Lacroix - Letar, New Friend of the Brand
A woman of the world. This is how we could introduce the stylist Letar. Born in Thailand before setting sail to the United States and then Australia to continue her studies in fashion design, Letar has now returned with her suitcases filled with ideas to her dear country, Thailand, and more precisely Bangkok. “This is where I pictured setting up my brand, NARA," says Letar. "I wanted my collections to be created by artisans of the region while bringing my inspirations from elsewhere.”