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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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Ulysse Nardin - Marine Torpilleur Military

Marine Torpilleur Military
Marine Torpilleur Military
Marine Torpilleur Military
Marine Torpilleur Military
Marine Torpilleur Military

This spring, Ulysse Nardin pays tribute to its military heritage by expanding its Marine Torpilleur Military collection with two new models in khaki and bronze. Embodying the timeless elegance of the military timepieces of yesteryear, these two military-style limited editions of 300 pieces each are at once formal and relaxed, urban and adventurous, elegant and liberated.

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Fine Watch Club - A unique experience at Baselworld

Une expérience unique à Baselworld
Une expérience unique à Baselworld
Une expérience unique à Baselworld

The Fine Watch Club (FWC), which already numbers around 3,500 members offers its members privileged access behind the scenes of the watch industry. This includes previews, visits to manufactures, invitations to private events, access to exclusive products and accessories, private sales of special FWC limited edition watches, and luxury timepieces sold at a serious discount. In March, the FWC offered twenty members a unique experience: a private visit behind the scenes of Baselworld, the world’s biggest watch fair, and an essential event for all watch lovers.

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Hublot - Classic Fusion Wild Customs

Classic Fusion Wild Customs
Classic Fusion Wild Customs
Classic Fusion Wild Customs
Classic Fusion Wild Customs

As the world's first Hublot boutique opened at 271, Rue Saint-Honoré in Paris, the City of Light was awakening to the sound of Wild Customs electric guitars – instruments conceived at the place where the boldest expressions of craftsmanship, jewellery making and industrial design come together. Passionate collector and lover of fine watches and electric guitars, Laurent Picciotto - founder of Chronopassion and boutique Hublot Paris Saint-Honoré, as well as owner of Wild Customs - is the point of fusion of these two worlds. His pioneering spirit awakened an affinity with Hublot from the moment the Big Bang was conceived, and also propelled him into the Wild Customs adventure, where his goal is to revolutionise the electric guitar industry.

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Vacheron Constantin - Les Cabinotiers Minute Repeater Perpetual Calendar

Les Cabinotiers Minute Repeater Perpetual Calendar
Les Cabinotiers Minute Repeater Perpetual Calendar

In the 18th century, the ‘cabinotiers’ were experienced watchmakers workong in workshops called ‘cabinets’, located on the top floor of the Geneva’s buildings. Accomplished masters of their art, they cultivated a blend of technical and manual skills backed by vast scientific knowledge and curiosity for new ideas, nurtured by the philosophy of the Age of Enlightenment.

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Corum - Admiral 42 Full Black

Launched in the 1960s, the very first Admiral’s Cup model was an unusual yachting watch with a water-resistant square case. However, the Admiral collection that we are now familiar with, is actually an evolution of the Admiral’s Cup model redesigned in 1983, with its instantly recognizable 12-sided case and nautical pennants on the dial as hour markers. These flags in fact conform to the International Code of Signals for indicating numbers using colored flags, so each hour is represented by its corresponding pennant. Over the years, this collection dedicated to the world-famous regatta has not only become an integral pillar of Corum, but also one of the most iconic nautical-inspired timepieces on the market.

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A. Lange & Söhne - Lange 1 Tourbillon Perpetual Calendar "25th Anniversary"

Lange 1 Tourbillon Perpetual Calendar « 25th Anniversary »
Lange 1 Tourbillon Quantième Perpétuel « 25th Anniversary »

On the occasion of the 25th anniversary of the Lange 1, the Saxon manufacture will produce this year ten limited edition watches of a Lange 1 model, spread between January and October. We have already presented the timepieces launched in January, February and March - the Lange 1 "25th Anniversary", the Grande Lange 1 Moonphase "25th Anniversary", and the Little Lange 1 "25th Anniversary". Today, A. Lange & Söhne is launching the most complicated model of this collection, the Tourbillon Perpetual Calendar "25th Anniversary", a 25-piece limited white-gold edition with blued-steel hands.

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Graham - Interview with Eric Loth

Interview with Eric Loth
Interview with Eric Loth

What’s new at Graham?
Our strategy is to come up with products that are disruptive. We noticed that whenever we did something a bit edgy it worked and whenever we did something a bit more classic and traditional it wasn’t necessarily as successful as we had hoped. So now we are concentrating on the Chronofighter line, where we have some new watches, but above all on the Swordfish, which we are relaunching this year.

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Hysek - New website

Brand new website

Hysek is strengthening its online presence with the development of a new digital platform, thus asserting its aim of drawing closer to its core communities and being more responsive to their expectations. The new www.hysek.com website forms the lynchpin of its digital strategy, alongside the manufacture’s existing online presence on social media (Facebook, Instagram, Pinterest, YouTube, and Weibo), where Hysek has been providing more content – and gaining an increasing number of followers – for several months now. 

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Cartier - The new Baignoire watches

The new Baignoire watches
The new Baignoire watches
The new Baignoire watches
The new Baignoire watches

The story of the Baignoire watch began in 1912, when Louis Cartier took the traditional round watch shape and stretched it out. His stylistic research culminated in two straight parallel lines closed by two curves, which formed the shape of a bathtub (“baignoire” in French) – hence its name. Its aesthetics would continue to evolve until eventually adopting its familiar slightly curved oval shape in the late 1950s with a dial stamped with Roman or Arabic numerals and bordered by gold gadroons. This constituted the first stage of a creative act.

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