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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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A. Lange & Söhne - Making-of the Odysseus

A.Lange & Söhne dedicates a series of 4 videos to its Odysseus model, a sporty-elegant watch in stainless steel that was launched last year.
The first video is about the design of the watch, the second deals with the finishing, the third with the engraving, and the fourth with the assembly.

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De Bethune - DB25 in rose gold for 2020

DB25 in rose gold for 2020

De Bethune presents the DB25 Starry Varius in a refined version: in 5N rose gold. The DB25 interpreted in a soft and warm precious metal, synonymous with subtle and discreet elegance has a personalized constellation at the centre of its dial, revisited lugs and an original 42mm case. Upstream of the "classic" unisex pink gold version with the reference DB25VRS3, the brand has also launched the diamond-set case model, with the reference DB25VRDJS3.

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Omega - A Question Of Value

Une question de valeur
Une question de valeur
Une question de valeur

To people familiar with some of the recent headline stories in the world of vintage watch auctions, it sounds like a no-brainer. Of course, watches are good financial investments. Imagine buying a watch for just over $200 in 1968 and having it sell for $17.8 million in 2017? (This really happened, by the way.) Investing in the right watch now could yield you incredible returns in the future, right? Alas, these blockbuster sales are the exception rather than the norm. If there’s anything I’ve learned in my years in this industry, it’s that people who say they’ve made money through watch investing are either lying or really lucky. And I mean winning-the-lottery kind of lucky. I get asked all the time by new, bright-eyed collectors what watch is going to make them the most resale money, and… it just doesn’t work like that.

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Editorial - A Different Time

I don’t mean that literally. Don’t forget the news. Stay updated and stay safe, WorldTempus family. However, if you (like many of us) feel saturated with gloomy predictions and cataclysmic data projections, there’s a solution coming up in the week right before you.

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Geneva Watch Days - Event re-scheduled to August 26th-29th

The steering committee of the Geneva Watch Days, initially planned for late April 2020, has postponed the event due to the Covid-19 fast expansion in Europe and the rest of the world. This initiative launched by several major luxury brands including Bvlgari, Breitling, Ulysse Nardin, Girard-Perregaux, Gerald Genta, Urwerk, H. Moser & Cie, De Bethune and MB&F, will now take place  from August 26th to August 29th   2020 in Geneva Hotels and Boutiques as per initial project.

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MB&F - Barking up the right tree

Barking up the right tree
Barking up the right tree
Barking up the right tree

Some people might say that there are better times to release a watch than right in the middle of a global respiratory disease pandemic. Some brands might choose to wait for a more optimistic market to make more of an impact and target consumers who are getting back into the mood for spending. That’s fair; everyone’s entitled to an opinion. If you ask me, however, the MB&F Horological Machine No 10 “Bulldog” couldn’t have come at a better time. Let me explain.

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Diamond-set watches - Gentlemen: it’s your time to shine!

Messieurs : brillez !
Messieurs : brillez !
Messieurs : brillez !
Messieurs : brillez !
Messieurs : brillez !

In the early 2000s, except for in a few isolated markets, diamond-set watches for men were neither fashionable nor generally available. Twenty years on, watchmakers have (finally) come around to the idea that a diamond, well considered, well cut and well positioned, can be a welcome addition to a masculine timepiece. There’s a fine line between discreet and ostentatious, elegant and flashy, brilliant and blinding... and watchmakers have finally found it.

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Grand Seiko - 60th Anniversary Limited Edition Professional Diver's 600M

New beginning
New beginning for the brand
New beginning for the brand
New beginning for the brand

In celebration of Grand Seiko’s 60th anniversary, Caliber 9RA5 is first presented in a professional diver’s watch. Before the creation of Spring Drive, the choice was stark. Either you chose a mechanical watch and enjoyed its traditional character and autonomy but tolerated its relative imprecision or you wore an electronic watch that was up to ten times more accurate but required a battery. In 1999, Spring Drive resolved this dilemma by combining the best of both the existing two watch technologies in a watch powered by a mainspring that offered accuracy of one second a day. Spring Drive was then, and remains today, one of horology’s greatest advances. Now, two decades on, Grand Seiko introduces the caliber 9RA5 which takes Spring Drive technology to a new level of excellence and opens a new era in the history of the brand.

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Maurice Lacroix - The Bronze Edge

The Bronze Edge

“It is oxidating but it will be a slow process,” Maurice Lacroix managing director Stéphane Waser points out, referring to the patina on the month-old Aikon Venturer Bronze I had in my hands. The faint patina – the slight darkening on its bronze shell is actually a layer of copper oxide, formed when copper reacted with oxygen. 

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Baselworld 2019 - Top five women’s watches

Top five women’s watches
Top five women’s watches
Top five women’s watches
Top five women’s watches

For the past 10 years we have seen more and more watch brands pay attention to the demands of women. Some were slower to rise to the occasion, but luckily by Baselworld 2019, we were seeing some wonderful women’s watches make their way onto the scene. These watches run the gamut from the highly complex, to the ultra beautiful ad even the high jeweled delights. Here we take a look at   five top watches from Baselworld 2019.

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Bovet 1822 - Virtuoso V, red

Virtuoso V, red
Virtuoso V, red

While the watchmakers worked on displaying all the information on the same level on the dial of the Virtuoso V, the dial-makers designed a completely original guilloché motif. After decorating the metal base with this guilloché motif, they applied a dozen layers of translucent red lacquer, before finally polishing it to give a perfectly flat surface. In addition to the concentrated technical skill and artistry emanating from the timepiece, its design has become purer and its readability even greater. The original stepped arrangement has given way to greater classicism, which enhances the artistic crafts and exemplary finishes of all the components.

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Hublot - Hublot celebrates its 2019 partnerships at Harrods

The exhibition space which has been split into four main components highlights Hublot’s most successful partnerships in the United Kingdom. Hublot presents the new Ferrari Safety car and six Baselworld Ferrari models launched in celebration of the partnership. Three new Unico Ferrari pieces celebrating the 90th Anniversary of Scuderia Ferrari demonstrate the brand’s unparalleled attention to detail for their collaborative editions.

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Baselworld - Breitling leaves...

While Breitling will be relying solely on the summits that already featured at this year's Baselworld for its communication and marketing in 2020, Rolex and its sister brand Tudor will be both extending their presence at the show next year. Tudor will have its own stand in Hall 1.0 at the next edition and Rolex will expand its stand accordingly to include the previous Tudor area.

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