At first glance, the Aikon Mercury appears to be a normal watch, with central hours, minutes and small seconds at the six o’clock position. With the slightest tilt, however, the hour and minute hands spin freely, abandoning their chronometric duties. Hold the Aikon Mercury upright, and the hands fall back and give correct time.
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.
We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.
SIHH 2019 - WorldTempus celebrates its 18th anniversary
- Specialized Press
- 254 Hits
The highly anticipated party had a particular signifiance this year. On the one hand, WorldTempus celebrated its 18th anniversary, on the other it was the last time that GMT and WorldTempus brought together the entire watch industry on an evening in January, since the SIHH will be held in April from 2020. Event organizer Brice Lechevalier thanked all the guests for attending, as well as the sponsors of the evening: Asia Tatler, represented by Sébastien Lamunière, Watch Your Time, represented by Eric Dumatin, Lambert Fils & Filles, represented by the entire family, as well as main sponsor JD.com, represented by Belinda Chen. During his short speech, Mr Lechevalier also thanked the work put in by the entire WorldTempus team, mentioning the rude health of the digital influencer on luxury watchmaking, concluding the year 2018 with a record audience of 3.2 million unique visitors, who consulted 14.5 million pages for an average visit duration of 3.2 minutes.
Ferdinand Berthoud - Ferdinand Berthoud’s Oeuvres d’or
- Specialized Press
- 225 Hits
Rome wasn’t built in a day, and neither was Ferdinand Berthoud. The sister company to the Chopard group, personally managed down to the smallest details by Karl-Friedrich Scheufele, is proceeding steadily along the same path. Today it continues to reap the benefits of its first movement, which drives the FB 1 chronometer.
Schwarz Etienne - Fiji
- Specialized Press
- 204 Hits
This is not an adaptation of an existing man’s watch but a wholly new model. Quite simply, the Fiji Floral Seconds has been designed by a woman for a woman.
Advent Calendar - Here are the winners
- Specialized Press
- 245 Hits
The winners will be contacted individually by e-mail. If we do not receive a reply within 7 days we will draw another winner.
A. Lange & Söhne - Lange 1 « 25th Anniversary »
- Specialized Press
- 0 Hits
This timepiece is the first of a Jubilee series celebrating the 25th anniversary of the refoundation of A. Lange & Söhne, in 1994. This timepiece is the first of a Jubilee...
Bulgari - Pre-Basel Novelties
- Specialized Press
- 221 Hits
“I prefer to be designing something that is disruptive now rather than re-interpreting something that was done in the past.” “I prefer to be designing something that...
Roger Dubuis - The Excalibur Huracán at SIHH 2019
- Specialized Press
- 223 Hits
The launch of the Excalibur Huracán Performante on 1 December was accompanied by the arrival of Roger Dubuis’ new CEO, Nicola Andreatta. The launch of the Excalibur Huracán...
Zenith - El Primero celebrates its 50th anniversary
- Specialized Press
- 1146 Hits
El Primero, the first automatic movement capable of measuring tenths of a second celebrates its 50th anniversary.
Vacheron Constantin - Overseas perpetual calendar ultra-thin
- Specialized Press
- 324 Hits
Along with three shades of blue, Vacheron Constantin showcases an innovative new escapement concept. One of the talking pieces of SIHH 2019. Along with three shades of blue,...
Corum - Corum and Kronometry 1999: celebrating the age of bronze
- Specialized Press
- 219 Hits
The Admiral 45 Bronze has been sailing the watchmaking seas for just over a year, displaying its patinated bronze case, teak pontoon dial, and iconic pennants, arranged around the twelve-sided bezel to display the hours befittingly for lovers of water sports, ocean-going races – and appealing to everyone who enjoys an assertive, sporty style.
Raymond Weil - Interview with Elie Bernheim
- Specialized Press
- 131 Hits
What is your response after announcing your decision to Baselworld last summer?
We have had a kind of mini-revolution internally. Our entire planning and product cycle had always been organized around Baselworld. It was the time of year when we presented our new products and partnerships. So all of a sudden we had to adapt quickly to be ready for early January.
Why not...? - Childhood and the Ralph Lauren Polo Bear watches
- Specialized Press
- 2844 Hits
Where does our passion for watches come from? The answer to this fundamental question is often linked to our childhood, to the people who have influenced us and no doubt to our education (in the wider sense). I learned to love watches indirectly, not through the object itself but thanks to my dad’s interest in pens. As a family of immigrants, learning had always been important in our family and the pen was to some extent a kind of magical object.
Editorial - One minute after midnight…
- Specialized Press
- 242 Hits
If there’s one thing that everyone will remember from the SIHH 2019 it’s Code 11.59. It’s a rather strange name for a watch collection. The 11.59 is supposed to signal the arrival of a new day, although for an Anglo-Saxon audience it could just as easily be the minute before lunch time. But the SIHH is now over, the new day has begun and it’s one minute after midnight. Time to look ahead…
Parmigiani Fleurier - Jessica Korda, new Friend of the Brand
- Specialized Press
- 184 Hits
In collaboration with retailer Gübelin, Parmigiani Fleurier presents an exquisite jewellery version of the Tonda 1950 as part of a set... In collaboration with retailer Gübelin,...
Louis Vuitton - The Enchanted World of Gifts
- Specialized Press
- 239 Hits
A new "City Game" development, inspired by Louis Vuitton's City Guides, adds to the exclusive features of Tambour Horizon. A new "City Game" development, inspired...
Omega - Interview with André Lüthi
- Specialized Press
- 190 Hits
André Lüthi was managing director of Switzerland’s Globetrotter Travel Service from 1992 until 2012. Since 2013 he has been Chairman of the Board of Globetrotter Travel Service and CEO of the holding company, Globetrotter Group, with annual sales of over 250 million Swiss francs. He sees travel as a way of understanding people and learning life lessons.
Editorial - Our review of 2018 and preview of 2019
- Specialized Press
- 187 Hits
In 2018 Baselworld became the Brexit of the watch industry. Brands had to choose whether they wanted to be in or out. A number of brands decided to take back control of their own marketing and exhibition budgets by leaving the show, resulting in an exodus that left cavernous spaces in the exhibition halls. It seemed that the situation on the ground floor would not be too bad, until the industry learned on a quiet Sunday morning over the summer that the entire Swatch Group would be leaving the show. Given that most of the Swatch Group’s brands had left their stands in place, this led to some hectic toing and froing between the watchmaking valleys and Basel to recover furniture and fittings.
Season's Greetings - Happy New Year!
- Specialized Press
- 200 Hits
Thank you for your support throughout 2018.
Carl. F. Bucherer - Summing up 2018
- Specialized Press
- 164 Hits
Baselworld ?
We are proud to be amongst the brands to participate in the upcoming Baselworld and excited to see how well the concepts and new ideas that the fair management has proposed lately will be implemented and perceived by the public. Watch enthusiast around the world may definitely expect innovative technologies, highly functional complications and outstanding design paired with unique tradition from Carl F. Bucherer.