At Baselworld 2018, Breguet presents a new 5.45mm-thick Classique watch. Delicate fluting on the caseband, engine-turned dial,... At Baselworld 2018, Breguet presents a...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.
We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.
Corum - Golden Bridge and Miss Golden Bridge
- Specialized Press
- 447 Hits

Just in time for the festive season, Corum released two new versions of its Golden Bridge with a new “snow” setting. Made exclusively of diamonds, the snow setting involves arranging a random number of diamonds of all sizes in such a way that together, they cover up the entirety of the metal. It is a high-level jewellery practice for two reasons.
IWC Schaffhausen - New Pilot's Watches: Top Gun Ceratanium
- Specialized Press
- 362 Hits
The Top Gun watches, which IWC has been producing since 2007, take their name from the Strike Fighter Tactics Instructor Program in the U.S. Navy. This training programme provides the best Navy pilots with flying and tactical training.
Hublot - Big Bang Zermatt
- Specialized Press
- 348 Hits


For the 2018 edition of the Big Bang Zermatt which pays tribute to the most famous Swiss mountain, the Matterhorn, Hublot has created a bezel based on 100% natural slate, a material not seen before in watchmaking. Merged with carbon, the slate exerts its great strength with reinforced resistance.
Christmas gifts - Dare to dream
- Specialized Press
- 417 Hits







Patek Philippe – Minute Repeater Tourbillon Perpetual Calendar Ref. 5207G-001
Don’t be fooled by its apparent simplicity. This timepiece is highly complicated, and it’s the only model in Patek Philippe’s current collection to offer a tourbillon, a minute repeater and an instantaneous perpetual calendar with aperture display. The two-gong minute repeater sounds the time on demand, via a slide piece at 9 o’clock engraved with the same motif found on the sides of the lugs. The tourbillon can only be seen from the back of the watch – a discreet feature shared by all Patek Philippe tourbillon watches. It is a purely functional decision, based on the desire to prevent the lubricating oils being degraded by daylight.
Armin Strom - Dual Time Resonance models in gold
- Specialized Press
- 421 Hits


Launched with the first Dual Time Resonance model in titanium, that defined its basic design, the Masterpiece collection has now been extended to include versions in white gold and 18 carat rose gold, each in a limited edition of 8 pieces.
Jaquet Droz - Jaquet Droz wraps up its 280th anniversary on 5th Avenue
- Specialized Press
- 346 Hits


An exceptional year is drawing to a close on one of the most famous streets in the world, New York’s 5th Avenue. That is where, for the final time, Jaquet Droz will be telling its “Story of the Unique”, before preparing to write some more new chapters next year.
Longines - The Longines Master Collection-DFS Special Edition
- Specialized Press
- 449 Hits

DFS Group, the world’s leading luxury travel retailer, and the Swiss watch brand Longines, have joined together to commemorate 50 years of partnership with the release of The Longines Master Collection - DFS Special Edition in two sizes with interchangeable straps. Created especially for DFS, The Longines Master Collection-DFS Special Edition will be available for purchase at T Galleria by DFS and DFS airport stores globally from January 1.
Hublot - A day with Kylian Mbappé
- Specialized Press
- 373 Hits
From the outset, Hublot has embodied design and innovation that differ markedly from the established watchmaking order. With the impetus provided by Jean-Claude Biver, by 2004 these values had already become the basis of a new DNA, leading the brand to develop particularly audacious timepieces – most of them with a highly-developed sporting aspect.
Find out more >All the news >Contact brand >All the watches >SIHH / Baselworld - A ten-day watch exhibition marathon in 2020
- Specialized Press
- 444 Hits
This calendar now coming closer together will be effective as of 2020 onwards and the dates have been synchronised until 2024.
Omega - Camouflage straps for the De Ville Trésor
- Specialized Press
- 404 Hits





Omega and Kaia Gerber, the face of the Trésor collection, unveil two new straps for the 2018 models.
Hublot - Sapphire night
- Specialized Press
- 452 Hits






A truly beautiful idea: to celebrate the transparency and light promised by a sapphire case, Hublot organised a retrospective of its "Sapphire" collections as a cruise in Paris. The 360° concept notably featured the transparency of water and the glow of the City of Light, all experienced aboard a boat – representing an entirely apt choice for a brand named Hublot, the French word for porthole.
IWC Schaffhausen - New Pilot's Watches: "Le Petit Prince"
- Specialized Press
- 354 Hits

Since 2005, IWC has been in collaboration with the family of French aviator and author, Antoine de Saint-Exupéry. This partnership has already seen a variety of special editions launched within the Pilot’s Watches collection; some pay tribute to the life and accomplishments of the great humanist himself, while others are dedicated to his most famous literary work "The Little Prince". These timepieces, characterised by their distinctive midnight blue dials, have been a highly regarded addition to the Pilot’s Watch collections since 2013.
Girard-Perregaux - Opening of a new boutique in Changsha
- Specialized Press
- 355 Hits

Girard-Perregaux has announced the opening of a new boutique in the Changsha IFS luxury mall, centrally located in the city’s prime business area. One of the seven major cities in Mainland, Changsha combines cultural wealth and economic strength in the Hunan Province in Southern China. Girard-Perregaux shares the city’s outlook for having important potential, especially given the presence of such great local demand from Chinese connoisseurs for Swiss high watchmaking timepieces.
A. Lange & Söhne - A. Lange & Söhne opens a new boutique in London
- Specialized Press
- 395 Hits

The new boutique is laid out over two storeys, covering a total of 128 square metres, where visitors can learn about the handmade A. Lange & Söhne watches and the history of the manufactory. Authentic materials, clear lines and plenty of detail recall the history and values of the company. On the sales floor, angular interlocking spaces open up new perspectives and spatial experiences.
Bulgari - Interview with Guido Terreni
- Specialized Press
- 471 Hits







Guido Terreni joined Bulgari in 2009 and has overseen the introduction of the Octo, Serpenti and Lvcea lines. As the New Year and its new models approaches, WorldTempus reviewed the past ten years with Bulgari’s timepiece supremo.
Parmigiani Fleurier - Toric Chronomètre Slate
- Specialized Press
- 426 Hits

Followig the introduction in 2017 of the Toric Chronomètre, a contemporary reworking of the first watch designed by Michel Parmigiani, the brand new unveils a new version featuring a hand-guilloché dial that evokes the spiral pattern of a pine cone. The arrangement of the scales on a pine cone is one of the innumerable examples of the Golden Ratio seen in the natural world. "The decoration is so captivating because it is based on the Golden Ratio", says Michel Parmigiani. "Within it, you see Fibonacci's spirals, reproducing a harmony that is everywhere in nature."
Carl F. Bucherer - Free Spirit
- Specialized Press
- 379 Hits
Official timekeeper of the Swiss national soccer teams since 2016, Carl F. Bucherer strengthen its commitment to Swiss soccer through... Official timekeeper of the Swiss...
Omega - Olivier Keller and his Omega Seamaster
- Specialized Press
- 377 Hits


“I’ve been interested in watches since I turned 18, when I started having a little bit of money to spend. But I had to save up for four years for my first one, which I bought myself when I completed my police training.” As a Swiss, and a diver, Olivier Keller was obviously keen that this first milestone should be marked with a diving watch – one that was automatic, and Swiss. After doing some research, he quickly came to realise that the Omega Seamaster 300 Automatic Professional Diver came the closest to what he was looking for, on his budget. “I fell for it immediately, and not only because I’d seen James Bond wearing one!”
Ferdinand Berthoud - Ferdinand Berthoud and his submissions to the Académie des Sciences in Paris
- Specialized Press
- 397 Hits
Throughout his career, Ferdinand Berthoud regularly submitted various memoirs and procedures to the Académie des Sciences. His assiduity testified to his talents and ensured the protection of influential members of this scholarly society. The latter guaranteed him supremacy in the realm of marine chronometry in the mid-1760s, thereby unlocking the gates to success.