The story begins not in the year 1773 appended to the Urban Jürgensen logo, which marks the 245th anniversary of the company, but in 1745 with the birth of Jørgen Jørgensen, the son of a servant from Adelgade. From humble beginnings, one of the most significant watchmaking dynasties in history was born.
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.
We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.
Phillips - The Geneva Watch Auction: EIGHT
- Specialized Press
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The Geneva Watch Auction: EIGHT realised a total of CHF 21,359,750/$21,250,815 (pre-sale estimate: CHF 12 to 21 million), confirming Phillips’ market leadership in watch sales. The result is more than 50% what its nearest competitor achieved during the same weekend, and makes this the third most successful auction of the year, behind the Geneva Watch Auction: SEVEN and The Daytona Ultimatum, all of which were organized by Phillips in Association with Bacs & Russo.
Parmigiani Fleurier - The first interview with new CEO Davide Traxler
- Specialized Press
- 356 Hits





What are your initial impressions of the brand, a few months after arriving?
Following on from some necessary strategy adjustments, the direction we’ve taken is based on the brand’s strong points, as revealed by an in-depth look at our history and distinctive characteristics. The art of Restoration allows us to anchor all our innovations and activities in the discoveries and knowledge acquired by master watchmakers throughout history.
Hublot - Classic Fusion Boca Juniors
- Specialized Press
- 373 Hits
As official timekeeper of the 2018 FIFA World Cup, Hublot presents its first smartwatch with a special version for referees. As official timekeeper of the 2018 FIFA...
Panerai - A new ambassador for Japan
- Specialized Press
- 437 Hits



Japanese actor Takashi Sorimachi is Panerai’s new ambassador for Japan.
Audemars Piguet - Design of the Millenary
- Specialized Press
- 375 Hits
With a new panel of colours and materials, women will be spoiled for choice et could adapt their watch to their mood and clothing. With a new panel of colours and...
Breitling - Gala night in Beijing
- Specialized Press
- 458 Hits


Breitling announced its presence in China with a gala night at Beijing’s Phoenix Center. The Phoenix Center welcomed some 500 invited guests. They entered the venue via a red carpet flanked by lanterns while more than 100 members of the local and international media photographed and interviewed the VIPs as they arrived.
Longines - FEI Awards
- Specialized Press
- 463 Hits

On November 20, the capital of Bahrain welcomed the 2018 FEI Awards Ceremony, acknowledging since 2009 the contribution of personalities and organizations in their progress in equestrian sports – both indoor and outdoor. On this occasion, French eventing rider Victor Levecque was presented the Longines Rising Star Award - rewarding athletes between the ages of 14 and 21 who demonstrate outstanding equestrian sporting talent - by Vice President of Longines and Head of International Marketing, Juan-Carlos Capelli. To acknowledge his promising career, the young athlete was presented with a Longines watch.
Breitling - Breitling joins Tmall's Luxury Pavilion
- Specialized Press
- 376 Hits
Founded in April 2008, Tmall is committed to offering a premium online shopping experience for a growing number of Chinese consumers. It has now become the largest e-commerce platform for brands’ flagship stores and retailers in China.
Breguet - The Classic Tour arrives in Singapore
- Specialized Press
- 428 Hits



The Breguet Classic Tour, an event honouring the art of living of a true gentleman, arrives in Singapore.
Editorial - The Lady by GMT special issue is out
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In a highly symbolic gesture, the women-only special issue from our partner GMT, which first appeared ten years ago, has inverted the words of its title: GMT Lady is now Lady by GMT. The change is significant: not only has the layout been given a thorough overhaul, it also has completely new content and contributors. The publication no longer reads like the only watch magazine devoted to ladies’ watches and jewellery; it’s a women’s magazine focusing on watches and jewellery. This welcome initiative is the work of a steering committee made up entirely of women, chaired by GMT Publishing’s sales director, Liah Millasson. I thank them wholeheartedly for their hard work over the summer, and I trust our readers will appreciate the result. The 100-page magazine is now available on newsstands in Switzerland and on international digital platforms, but WorldTempus is bringing it to you now through this link.
Women's watches - The ladies only watch club
- Specialized Press
- 407 Hits







What is a women’s watch? In days gone by, it was a watch designed for women. Today, it’s a watch bought by women. The difference is significant. Women have been buying men’s watches for a long time, and brands responded by launching men’s watch collections, for women. What this meant, by and large, was adding a bit of bling to the dial and the bracelet. So what happened to the watches designed solely for women? There are a few left.
HYT - New H4 quartet
- Specialized Press
- 501 Hits

HYT unveils four new H4 models shedding light on its intrinsic fascination with making the paradoxical meaningful. Loyal to the brand’s fil rouge, these colorful timepieces showcase the power of the past and future to assign the present context and content. These watches also add a new dimension to the combined energy of two potentially polemic opposites – light and liquid – with the smallest dynamo ever invented, patent pending. There’s an instant of tension when creativity succeeds in replacing an enigma with enlightenment. The new H4 watches were born of such a moment.
Baume & Mercier - Baumatic accuracy
- Specialized Press
- 381 Hits
Individual brands are having to show an increasingly extensive and cleaner bill of moral health. When it comes to the supply of precious... Individual brands are having to show an...
Maurice Lacroix - Black Friday watches
- Specialized Press
- 360 Hits
Although this is a completely new watch, and something of a first, it nevertheless has a touch of déjà vu about it. Although this is a completely new watch,...
Zenith - Defy Classic Range Rover Special Edition
- Specialized Press
- 334 Hits



For the past three years, Zenith has been associated with Land Rover. In 2017 the creative partnership launched the Chronomaster El Primero Range Rover Velar. A new vehicle deserved a new timepiece, and the next-generation Range Rover Evoque is paired with the latest Zenith watch from the Defy Classic collection, the Defy Classic Range Rover Special Edition.
Anonimo - Nautilo Leopard 2019 Limited Edition
- Specialized Press
- 346 Hits


In 2018, Anonimo served for the fourth time running as official timekeeper for the Leopard Racing Team competing in the Moto3 world championship category, which offers young drivers a platform towards Moto2 and MotoGP. At the end of 2017 in Valencia, newly crowned Moto3 World Champion Joan Mir presented the first Anomino timepiece dedicated to Leopad, the Nautilo Leopard, attired in the turquoise blue that makes the Team’s motorbikes so instantly recognizable on racing tracks, as well as in Leopard black. Since Joan Mir was competing in Moto2 this year, the two new 2018 Leopard Team Moto3 riders – Enea Bastianini and Lorenzo Dalla Porta, both from of Italy – wore the watch throughout season, although they were unable to match Mir’s performance. They respectively finished 4th and 5th in the 2018 Moto3 overall final rankings. While Bastianini will be moving up to the Moto2 category next season, Dalla Porta will continue competing in Moto3 with the Leopard Racing team, wearing the new 2018 Nautilo Leopard firmly strapped to his wrist!
Panerai - Luminor Regatta Transat Classique
- Specialized Press
- 364 Hits



The Luminor Regatta appellation was first seen on an Officine Panerai watch in 2001, the same year that WorldTempus made its debut on the Internet. The Luminor Marina Regatta 2001 (PAM 107) was a limited edition of 500 which unusually had the year on the dial under the regatta inscription. It was a standard time-only piece with small seconds on the left and a magnified date on the right. A GMT function was added the next year and the year was dropped from the dial (PAM 156) in a limited run of 300 pieces. The first chronograph version came in 2003 with the PAM 168 reference (a limited series of 399), followed by a Luminor Sumbersible in 2004 (PAM 199), which was limited to 500.
IWC Schaffhausen - Laureus Charity Night 2018
- Specialized Press
- 363 Hits

Every child should have the chance to shape their own future for the better and that is why the Laureus Foundation Switzerland devotes itself to charity sports projects such as "Laureus Girls in Sport" or "Laureus Cavallo", which set out to create equal opportunities for children in Switzerland. The foundation’s projects are centred around promoting exercise and integration among socially, financially or physically disadvantaged young people. "We are immensely proud to be a member of the Laureus family. The staggering total raised allows the foundation to continue to support children and young people through sports projects, to inspire them and to create sporting moments they will never forget," explains Linus Fuchs, IWC Managing Director Switzerland and member of the Laureus Foundation Switzerland’s Board of Trustees. Laureus supports more than 10,000 children in Switzerland by way of four charitable sports projects per year. The Laureus Charity Night is the foundation’s most important fundraising event and has been held every autumn since 2007.
Seiko - Astron 5X series
- Specialized Press
- 408 Hits


Watch Marumiyan, a Japanese artist, put his twist on the new Astron 5X series.