The Escale Spin Time watch is named after its rotating cubes whose motion displays the hours, a design patented and crafted entirely in-house at la Fabrique du Temps Louis Vuitton. It is a resolutely modern way of telling time. There is no hand, instead twelve cubes – set on spokes around the dial – spin independently to mark the passage of time. While eleven of them display variations in grey of the Louis Vuitton motifs drawn from its famous luggage, the twelfth stands out with an indication of time on one golden face. This unique concept puts a playful spin on technical innovation. Its top-flight mechanics are powered by the LV77 calibre automatic movement, which boasts a 40-hour power reserve.

In 2020, when every smartwatch and fitness monitor can tell you your heart rate, why in the world would you buy a mechanical watch with a pulsometer? It can’t show your current heart rate spontaneously, alert you if your heart rate becomes too high or too weak, or send you a notification in the event of arrhythmia. It can’t save your life, like some smartwatches apparently have.

Inspired by historical Minerva classic wristwatches from the 1940s and 50s and the spirit of neo- dandy style, Montblanc unveils three novelties within its Heritage product line.The trend is for today’s stylish gentleman, fondly called neo-dandies, to be attentive to details that make a difference, whether it is the feel of a certain fabric, the cut of a jacket, the choice of colours, or the finishing touches to the ideal outfit. Genuinely passionate about sartorial details, these men master the art of being well dressed with flair and look for authenticity and aesthetic harmony, which can sometimes be anti-conformist. They embody the spirit of sophisticated elegance and are the essence of the Heritage product line.

The Women’s Pavilion takes a new look at the contribution of women and their impact on society, shining a light on the achievements, past and present, that have driven forward economies and enhanced their communities. The Pavilion will play an exciting role in The World’s Greatest Show of human brilliance and achievement. In the spirit of Expo 2020 Dubai’s theme of ‘Connecting Minds, Creating the Future’, the Women’s Pavilion will also spotlight the breadth and wealth of female expertise that is inspiring and empowering global citizens to create a better future. It will take visitors on an educational journey showcasing both male and female contributors to women’s empowerment and gender equality, and will highlight important milestones for women’s rights, as well as the challenges that women are still facing today. Through these stories, the Women’s Pavilion aims to raise global awareness and inspire people from all generations to make a difference within their community and beyond.

Hublot announces the Hublot Classic Fusion Special Edition ‘London’, a limited edition watch celebrating the Swiss watch company’s ongoing love affair with the vibrant, colourful city of London. The watch was launched last night at a star-studded event held at The Gherkin. The evening was hosted by Omar Choudhary, Hublot Brand Director UK, and attended by Hublot Friend of the Brand Chris Froggatt. Hublot also welcomed football coach and former professional football player Patrice Evra. Guests enjoyed a set by DJ Matt and mingled over canapés and cocktails.

The Spirit of Formal Elegance

At Montblanc, we have defined classical watches typology through their “Elegance” and history pedigree. The Spirit of Formal Elegance, which is embodied by the Star Legacy product line, is inspired by Minerva pocket watches from the 19th century and the beginning of 20th century. The nowadays timepieces include round polished pebble-shaped cases, like those found on antique pocket watches; onion-shaped crowns with the recognisable Montblanc emblem; refined dials with the iconic exploding star guilloché pattern; and Sfumato straps coming from the Pelletteria in Florence, Italy.

We’re here in Gstaad with Louis Vuitton to see some new pieces. Is there one in particular you were excited to show people?
Definitely the Tambour Curve. It’s a new step forward for Louis Vuitton because everything on this watch is new, such as the case material: CarboStratum. You haven’t heard of it before because it was especially developed for Louis Vuitton. 

Used to the tarmac, Bell & Ross has been providing drivers with the time since 1994. The watches created by the watch brand are inspired by instrument panels found on aircraft. To ensure the brand renews itself, Bruno Belamich, Bell & Ross’s co-founder and creative director, is keen to explore different worlds. The watch brand has partnered with the Renault F1® Team since 2016 and has been studying the world of Formula 1® ever since. This partnership solidifies the coming together of two French brands, united by their shared values of high performance and high tech. This union led to the yearly creation of a watch collection, with the search for the extreme serving as the driving force. Since 2016, four R.S. series inspired by this world have been created.

If you’re in need of some good news, you’ve come to the right place. It’s not going to be that we’ve found a cure or a super-vaccine — we are writers and creatives, not scientists. But something that is just as important as physical health is psychological peace and security. Paranoia has sparked violence, negative social behaviours and panic buying in some cities, leading local authorities to implement draconian measures such as business closures and restrictions on public events. Even in places with relatively manageable levels of infection, the abrupt evaporation of logic and common sense has created social chaos and unrest. 

Many watch companies have become obsessed with “tracking” – tracking clients, in the first instance, in an effort to find out who they are, what they buy, and where. Customer data is the holy grail of watch marketing, probably because it’s still one of its primary weaknesses, particularly compared with mass retail. As Panerai CEO Jean-Marc Pontroué told us a few weeks ago, data is the future.

Expecting the unexpected is an HYT maxim; the Soonow Drop Three doesn’t disappoint.

Considered a role model in the universe of freeride, Markus Eder is a 28-year-old skier from South Tyrol, Italy. Having made his debut as a ski racer, he was soon attracted by the creativity and fun of freestyle skiing and began to focus on this discipline in 2005. He become a renowned international freestyler after winning the Nine Knights contest in Sölden, Austria, in 2010. 

These new models come in rose gold with a silvered gold dial and, on a more contemporary note, in white gold with a gold dial in “Breguet blue” color. An embossed moon on a starry sky adds a new dimension to the moon phase display.

According to Frédéric Arnault, Chief Strategy and Digital Officer of TAG Heuer,  the future of the smart watch is very bright. That may well be why the brand, which launched its third-generation Connected Watch last week in New York, put one of the heftiest price tags on a serially produced smart watch to date: $1,800 to $2,350.

A new calibre

The World Time function is evolving, with the perfecting of a new automatic movement,
the LV107 calibre. Developed and assembled in-house by the master watchmakers at la Fabrique du Temps Louis Vuitton, it introduces two central hour and minute hands in place of rotating discs. This optimises how you can read universal time. Modern-day globetrotters can instantly tell the time in all 24 time zones with just a glance. If the time indicated by the central hands is the correct time in the city whose name is positioned at 12 o’clock, then the local time in the other capitals can reliably be deduced from their position.

The Marine Tourbillon Équation Marchante 5887 was first introduced in 2017, with a platinum case and blue dial and pink gold case with  silver dial. Now Breguet offers this model in rose gold with a gold dial in slate-gray color.

Sometimes the reality is different from what we assume it to be. Officially, there are very few brands that offer custom watches. But unofficially, most of the major brands do it. We’ve seen the proof at auction, where a Rolex might turn up that was made for an African head of state, or a Patek Philippe for a Sheikh, or a Montblanc for a wealthy Asian collector. These events provide rare visible evidence of a practice that manufacturers prefer to keep quiet. There are two reasons for this. 

Since 1737, our pioneering philosophy has continued from one era to the next, supporting those individuals who persevere to conquer frontiers. This year, to celebrate our anniversary, we are bringing together two eras that have shaped human history and when Favre-Leuba clearly declared itself as a pioneering brand: 1960s, the era of exploration and new beginnings, and 2010-2020s, the time of high-tech and even crazier discoveries.

An auspicious encounter between distinctive aesthetic flair and rare technical skill, the Nebula 38 Steel’s openworked movement ties it to the great tradition of British watchmaking, while its design methods and finishes reflect the very best of Swiss quality. Lastly, its composition places it in a rare category: that of harmonious yet striking skeleton watches.

Saying that MB&F has upended the horological landscape is an understatement. By the extent to which Maximilian Büsser's, its founder, childhood imagination is integral to the brand. By the collaborative guidelines it lives by, which explains the « &F » part of their name. By its outside-the-box sense of design, which encompasses wristwatches, music boxes and several types of clocks. By its ability to toy with memes, stemming from pop culture or science-fiction, as well as with horological tools. By its sense of humor, which really underlines its whole aesthetics. And by its tremendous influence on the rest of the industry, proof of which is its fame, which is far from reflecting its actual revenues. Summing up their 12 Horological Machines, 7 Legacy Machines, 10 collaborative timepieces and 17 artefacts, here are the brand's five most telling creations. What they have in common is really to tell time and to be odd ones out.