


For the unveiling of its Marine Torpilleur Military Semper Fortis model on Friday 14th September, Ulysse Nardin hosted guests in historic Annapolis, Maryland, home of the United States Naval Academy.
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...
Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.
These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.
We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.



For the unveiling of its Marine Torpilleur Military Semper Fortis model on Friday 14th September, Ulysse Nardin hosted guests in historic Annapolis, Maryland, home of the United States Naval Academy.



The three new models unveiled by Panerai all have a long power reserve of eight days with an indicator of power reserve remaining on the dial or the back, but each one has its own specificity: the Luminor 8 Days Power Reserve Acciaio (PAM00795) has a stainless steel case, the Luminor 8 Days Power Reserve Titanio (PAM00797) a titanium case and the Luminor Left-Handed 8 Days Acciaio (PAM00796) features a left-handed crown.


Emile Chouriet’s Héritier models are part of the Historical collection. This is the line that best embodies the company’s philosophy, and today it’s one of its bestsellers. Jean Depéry, founder of the Emile Chouriet brand, and his daughter Sophie, the company’s artistic director, talk about the genesis of the collection and the historical and regional pedigree of the brand, and introduce the two latest Héritier models, which were launched this year.


"For de Grisogono, opening in Milan in collaboration with Pisa Orologeria represents a strategic opportunity to welcome international customers in a privileged setting while simultaneously developing our relationship with the local public", explains Fawaz Gruosi, Founder and Creative Director of de Grisogono. "Milan, for us, is an ideal showcase that will allow us to express our values and style."

With an event at NUO Hotel Beijing, Carl F. Bucherer and JD.com, China’s largest online retailer, announced their collaboration and the launch of a limited-edition watch available exclusively from JD.com. Sascha Moeri, CEO of Carl F. Bucherer, and Belinda Chen, General Manager of JD Watch, welcomed around 150 media representatives and influencers as guests. Li Bingbing, Chinese actress and Brand Ambassador for Carl F. Bucherer, also attended the event. The online boutique marks the brand’s first entry into the Chinese e-commerce market.
For the first time in the UK, a museum-level overview of some of the most exceptional, rare, and currently unavailable examples of... For the first time in the UK, a...




The Breguet Classic Tour arrived in Chengdu China on September 12th, 2018 to celebrate the art of living of a modern gentlemen.
Over the last two years, Bucherer’s Blue Editions collection has been regularly expanded with new blue watches. The latest to date is a... Over the last two years, Bucherer’s Blue...





It’s not an easy subject. If you look at its definition it is the part of expression that is left to the freedom of the individual, is not directly imposed by standards, rules of use or language. It is, therefore, intimately linked to a person and speaks of emotion, image, projection or intention.

Thirty minutes to cover 30 years is not very long, but on 25 September, the big anniversary evening, it was all the time available to talk to the media about Frédérique Constant’s current trajectory. The event was hosted in Paris by Peter Stas, company founder and CEO, accompanied by Niels Eggerding who, since 1 February 2018, has been Peter Stas’s Managing Director and right-hand man.
To wear the Omega Speedmaster Dark Side of the Moon Apollo 8 is to make an authentic connection to space travel history. To wear the Omega Speedmaster Dark Side...
Ever since the brand was established in 1833, Jaeger-LeCoultre has been enchanting lovers of beautiful objects. Its craftsmen and craftswomen, the guardians of the inventive spirit of company founder Antoine LeCoultre, pool their expertise to create collections that are as surprising as they are sophisticated: Reverso, Master, Rendez-Vous, Duomètre, Geophysic® and Atmos.This great brand continues to be inspired by its rich heritage and...
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The Rallye des Légendes Richard Mille set off on 11 September for 3 days of driving in south-eastern France. A total of 25 crown jewels of automotive manufacturing from around the world convened for this exceptional rally. Richard Mille signed on once again to bring this event to life alongside Peter Auto.
Official Watch of the Monaco Grand Prix since 2011, TAG Heuer invited distinguished guests to an exclusive soiree on the Seadream yacht.... Official Watch of the Monaco Grand Prix...
Just over a month after presenting the FB 1.3 in platinum and ceramic, Ferdinand Berthoud presents the FB 1.4 in full titanium. Just over a month after presenting the...
It’s something I probably don’t say enough, so thank you! “Merci beaucoup” to the many loyal readers who have followed us in French for nearly 18 years, “thank you” to those who may have discovered us more recently and “gracias” to the many Spanish readers who have joined us since we first launched our new Spanish version a few months ago. You are part of a huge community that drives us on to better ourselves every day.




36 or 38? 40, 42, or even 46 mm? When a new watch model is launched, one essential question is: what should its diameter be? The answer is simple. It depends! There are many different factors that come into play. One of the most important is current trends – and they tend to run in three or four-year cycles. So, what are these factors, where are modern trends heading, and how do these elements influence contemporary watch design?


On the 3rd of October 2018 the House of Breguet inaugurates a brand new boutique in Moscow, located within close proximity to the Kremlin, in the prestigious shopping mall GUM. It is in this boutique, under the high arches of the historical building, that Breguet chose to set up a dedicated exhibition area to display a curated edit from the Paris Museum collection.


In 2004, Frederique Constant introduced the first in-house patented manufacture movement: the award-winning Heart Beat Manufacture Caliber. Four years later, the brand unveiled its first in-house manufacture Tourbillon based on the Heart Beat Manufacture. In 2016, Frederique Constant created another grand complication: the manufacture Perpetual Calendar. In honor of the brand’s 30 years anniversary, the Perpetual Calendar Tourbillon Manufacture represents the outcome of all the knowhow the Brand gathered during the development of its in-house manufacture movements resulting in this grand complication. This model exists in four version: the first one is in stainless-steel, the second is in rose gold plated stainless-steel, the third one is in stainless-steel with a skeleton dial (88 pieces each) and the last one, limited to 30 pieces, is in rose gold with a skeleton dial. The limited 30 pieces edition reflects on the 30 years of the manufacture’s history.
August 14th 2018, TAG Heuer announced the extension of its partnership as Official Timekeeper of the Premier League, English football championship.