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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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Glashütte Original - Looking back on positive results of Baselworld 2018

Looking back on positive results of Baselworld 2018
Looking back on positive results of Baselworld 2018
Looking back on positive results of Baselworld 2018

Glashütte Original has once again given an impressive performance at Baselworld, thanks to a confident brand presence and sensational new products. The Saxon manufactory presented refreshing new design variations of proven product lines to industry experts at the world's largest watch and jewellery fair. A limited edition of the Senator Excellence Perpetual Calendar in white gold and annual editions of the Sixties and Sixties Panorama Date models with striking green dials proved the most spectacular of the new entries, as expected, but the other new versions of successful timepieces were equally well received.

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Seiko - Commemorative diver's watches

Commemorative diver's watches
Commemorative diver's watches
Montres de plongée commémoratives
Commemorative diver's watches
Commemorative diver's watches

Since 1965, Seiko has continuously pushed back the boundaries in diver’s watch technology. In 2018, two landmarks in this illustrious history are honored in new Prospex creations. In 1968, the brand announced Japan’s first hi-beat diver’s and, ten years later, the world’s first quartz saturation diver’s watch was created. Now, these two important watches are remembered in commemorative creations that bring the latest in Seiko’s high technology watchmaking to those who work in and enjoy the underwater world.

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Louis Moinet - SpaceWalker

SpaceWalker
SpaceWalker

Alexey Leonov, born in 1934, became the first man in the world to perform a spacewalk, on March 18, 1965. He is also the initiator of one of the most symbolic gestures in all history – an interstellar handshake with his NASA counterpart in 1975, at the height of the Cold War. While Leonov may not be the best-known of spacefarers, often overshadowed by those involved in the moon race, he was a vital pioneer, in whose footsteps they followed. 

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Baume & Mercier - Win a Classima watch

The Baume & Mercier watchmaking Maison has always had powerful emotional and celebratory connotations, while expressing watchmaking excellence in all its creations. Since 1830, it has embodied a family history in which a passion for detail and a quest for excellence convey a firm commitment: to perpetuate its heritage while being an essential partner of memorable moments.For Baume & Mercier, time is far more than just a sequence of seconds,...

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Ferdinand Berthoud - The apprenticeship and journey of Ferdinand Berthoud

The apprenticeship and journey of Ferdinand Berthoud

In the Neuchâtel mountains, horological skills are often passed on within the family. Jean-Henri Berthoud, judge, solicitor and watchmaking-clockmaking expert trained his brother Ferdinand from 1741 to 1745. The young man then set off to complete his training in Paris, scene of the major innovations and inventions in horology, a field already combining science, technical mastery and aesthetics.

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Breguet - Marine 5517

Marine 5517

In the wake of the new aesthetic codes introduced in the Marine collection last year, Breguet continues to steer its course of enriching this flagship watch family reflecting the history of the brand and its founder, Abraham-Louis Breguet. It is worth recalling that he distinguished himself at an early age by his inventions, whose usefulness earned rapid recognition by the highest authorities across Europe. Witness his 1814 appointment to the Bureau des longitudes in Paris, where he was the horologist of reference and the only representative of the profession. This role enabled him to contribute to the security and performance of the French Royal Navy by enabling reliable longitude calculations at sea. A year later, he was appointed Watchmaker to the Royal Navy, for which he developed high-precision instruments, notably including indispensable marine chronometers.

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Rebellion - TVR returns to WEC with Rebellion Racing

TVR returns to WEC with Rebellion Racing
TVR returns to WEC with Rebellion Racing

Marking its return to motor sport for the first time in more than 10 years, TVR has announced its role as the automotive partner to Rebellion Racing, competing in the LMP1 category of the FIA World Endurance Championship (WEC) 2018 – 2019 Super Season. Rebellion Racing TVR will make its track debut during the WEC Prologue event at Circuit Paul Ricard on 6 April. 

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Longines - Bucking trends

A contre-courant des tendances
A contre-courant des tendances

It is always a delight to kick off the Baselworld show with an interview with Walter von Känel, the irrepressible CEO of Longines. His straight talking approach, backed up by reams of statistics he shows as hard evidence for what he is telling us, are a breath of fresh air in an industry that tends to prefer mystery and hyperbole. Here is what he had to say this year.

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Editorial - A sense of humour ?

Can you remember the last time a watch brand made you laugh? In an industry that is so often criticised for taking itself too seriously, the brands that at least attempt not to do so tend to stand out. This can be manna for a small brand looking for valuable publicity, but sense of humour can be a fickle thing and finding universal appeal can be difficult. The red baseball caps in the style of Donald Trump that Corum distributed at Baselworld last year and the hastily withdrawn “Frankenwatch” presented by H. Moser & Cie. on the eve of the SIHH this year are two examples where the “joke” may have gone too far. 

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GMT Magazine - 148 pages for spring

Although Swiss watch magazine GMT celebrated its 18th anniversary during the SIHH 2018 (see video here), it came out on the first day of Baselworld, which was also the first day of spring. The mechanical and bejewelled creations that decorate its pages are a feast for the eyes of watch lovers. “With its past that is no more, its future which is yet to come and its eternal present, continually vanishing in memories and plans, time is the most prodigious of all machineries,” notes with wonder the French academician and writer Jean d’Ormesson in his book Comme un chant d’espérance (Like a song of hope). We share this vision, as does Carlo Lamprecht who, in 2012, while president of the Fondation du Grand Prix d’Horlogerie de Genève, put forward an initiative to immortalise the art of measuring time by naming it the 12th Art. As an early supporter of these values, GMT continues to promote the 12th Art in the eponymous column of this springtime issue. There, you can find out the qualities watch design shares with the first six arts, as described by the German philosopher Hegel (read more about it here).

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Breguet - Reine de Naples 8908

This year, Breguet is presenting a new interpretation of its Reine de Naples 8908 model, the first timepiece of the eponymous collection launched in 2002. This new version is distinguished by an association between a rose gold case set with  128 brilliant-cut diamonds (approx. 0.77 ct) and a dial partially crafted from Tahitian mother-of-pearl. The ovoid 36.50 x 28.45mm case has a crown set with a cabochon-cut ruby (approx. 0.27 ct) and a sapphire-crystal caseback. It i water resistant to 30 m.

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Chopard - L.U.C comes of age

L.U.C comes of age
L.U.C comes of age
L.U.C comes of age

The 2018 new releases from Louis-Ulysse Chopard, the brand’s haute horlogerie arm, provide a comprehensive view of the company’s abilities. It is probably by chance that these five watches cover such a broad spectrum. But it’s no accident that they are so modern. For a long time, L.U.C has been pigeonholed as ultra-classical. But inertia has never been one of the brand’s faults. And that is why the manufacture has revisited some of its classics to give them an entirely new and well-thought-out sense of modernity.

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