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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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Anonimo - Epurato Safari

Epurato Safari

Smaller, more classic, the new Anonimo timepiece is, as its name suggests, a clean design. Softened and refined compared to the sporty original models, this summer collection adds a touch of robustness with a black cushion case. Available in two versions, the new Epurato Safari makes it possible to explore not only materials but also colours. The attention to detail makes all the difference, the case in steel is covered with a DLC treatment, matte version. With its chic and refined case and sand coloured antelope leather bracelet, the Epurato Safari is reminiscent of trips to African territories and grand vistas.

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Bulgari - Octo Tourbillon Sapphire SOC

Octo Tourbillon Sapphire SOC
Octo Tourbillon Sapphire SOC

Bvlgari and the Supercar Owners Circle (SOC) have chosen to express their shared values through this partnership signed for an initial three-year duration. The kick-off took place at the prestigious Bvlgari Hotel in Milan on May 5th and 6th 2018 with the presentation of the Octo Tourbillon Sapphire SOC: a watch issued exclusively for SOC members.

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Jaeger-LeCoultre - Catherine Rénier appointed CEO

Ever since the brand was established in 1833, Jaeger-LeCoultre has been enchanting lovers of beautiful objects. Its craftsmen and craftswomen, the guardians of the inventive spirit of company founder Antoine LeCoultre, pool their expertise to create collections that are as surprising as they are sophisticated: Reverso, Master, Rendez-Vous, Duomètre, Geophysic® and Atmos.This great brand continues to be inspired by its rich heritage and...

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Editorial - Audacity and challenge are the watchwords for the GPHG 2018

The new category is perhaps the most significant change, since it considerably lowers the barrier of entry for participants. The most affordable watches in the competition previously had to hold their own in a category where the retail price could be anything up to 8,000 Swiss francs. The fact that, over the past five years, only one of the winners in this “Petite Aiguille” (small hand) category cost over 4,000 Swiss francs shows just how strong certain brands are in terms of value for money. Or perhaps I should say one certain brand, since Tudor has scooped the prize in three of the past five years. The only brand to win the category with a watch costing more than 4,000 Swiss francs was Seiko.

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Eberhard & Co. - Post-Baselworld performance

Post-Baselworld performance
Post-Baselworld performance

After taking the tough decision not to exhibit at Baselworld this year, Mario Peserico is positive about business for the year ahead. Even in spite of difficult times in the brand’s biggest market (Italy), he is targeting 10% growth from his current production levels of 16,000 watches, especially now that ETA is open to selling him more movements.

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GPHG - Interview with Carine Maillard

Interview with Carine Maillard
Interview with Carine Maillard

The GPHG foundation has a new president and you are introducing some new prize categories. What is the reason behind the changes for the GPHG 2018?
The arrival of a new president brings with it a new dynamism. To some extent is marks the dawn of a new era. The character of Raymond Loretan fits well with the changes we are implementing with new partnerships and developments. The prize categories are adapted each year in line with trends so that we are able to judge the full diversity of excellent watch creations.

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Longines - “Flagship Heritage by Kate Winslet” timepieces auctioned in New York

“Flagship Heritage by Kate Winslet” timepieces auctioned in New York

For the first time in its history, the Longines Masters series, of which the Swiss watch brand is the Title Partner and Official Timekeeper, stopped in New York for its third and final leg. This setting was chosen by the brand to bring an elegant conclusion to a project which started in May 2016 already, when its Ambassador of Elegance Kate Winslet visited Longines’ headquarters in Saint-Imier, Switzerland, and fell in love with a yellow gold watch with a refined design going back to the beginnings of the brand’s Flagship collection. Naturally, a desire was born to create a signature timepiece – unique, signed and limited to five models. Finally, following an official presentation of the collection in the brand’s boutique located at Faubourg Saint-Honoré in Paris, three of these timepieces were auctioned for the benefit of the Golden Hat Foundation, a charity co-founded by the British actress and dedicated to changing the way people on the autism spectrum are perceived.

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Phases of the moon - The different faces of the moon

The moon changes. Every day, it shows us a slightly different face. From complete invisibility to a perfect, luminous disc, it waxes and wanes, declines and precesses and, sometimes, blushes. Its important role in how human societies operate has made it a rich source of study for astronomers, and a logical choice for a watch complication. The moon’s ever-changing appearance also lends itself to a wide range of aesthetic interpretations. Whether stylised, anthropomorphised or rigorously naturalistic, it becomes part of the identity of each brand, which has its very own particular moon.

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Cartier - Drive de Cartier Extra-Flat

Drive de Cartier extra-plate

Cartier first introduced the Drive watch in 2016, at the SIHH in Geneva. The Drive de Cartier is the watch of a man of passion and continues the long standing tradition of Cartier watches with distinctive shapes, with its character being cultivated in its cushion-shaped case.

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Longines - Grand reopening of ParisLongchamp

Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping.Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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Chronopassion - Fabergé: family jewels

Fabergé: family jewels
Fabergé: family jewels

This is not yet another humdrum story about business deals and networking. Where  Chronopassion is concerned, the stories are always unusual. And its history with Fabergé is no exception. To begin with, founder and president Laurent Picciotto had an indirect connection with Fabergé through his daughter, whose jewellery business The Eye of Jewelry in Geneva stocked some of Fabergé’s jewellery collections. Chronopassion, based in Rue Saint-Honoré in Paris, had no relationship with the brand at that point. And yet it was via the jewellery world that an agreement was reached. “Some clients were looking for Fabergé, which had no representative in France. But these clients weren’t just interested in the watches, they also wanted the jewellery. And that was when, for the first time since the creation of Chronopassion, I decided to take the plunge into this other world.”

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