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Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented...

Swissidentity presents articles related to the fields of Haute Horlogerie-Joaillerie.

These come from different sources on the internet and we do not sort them according to the requirements of our label. Especially in the case of an article on a product of a brand whose criteria do not allow an affiliation to SwissIdentity, it will be presented in this section without distinction.

We believe that our duty is to present you on this page, as well as a newspaper, a maximum of available informations.

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de Grisogono - Red carpet in Cannes

Red carpet in Cannes
Red carpet in Cannes
Red carpet in Cannes
Red carpet in Cannes

The American actress Amber Heard adorned High Jewellery earrings in white gold set with 2 pear-cut rubies (7.54 Ct and 7.57 Ct), baguette-cut white diamonds, white diamonds and rubies with a Florinda bracelet in white gold set with white diamonds as well as a Boule bracelet in pink gold set with frozen quartz, a rubellite, icy and white diamonds.

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IWC Schaffhausen - Pilot's Watch Chronograph

Pilot's Watch Chronograph
Pilot's Watch Chronograph

In 1994, IWC presented the first mechanical Pilot's Chronograph, reference 3706. With its unmistakeable instrument-inspired dial, the watch rapidly gained a global fan base, contributing vastly to the success of the Pilot's Watches. Now the classic is returning with an almost unchanged design and with a 43 mm stainless steel case, water rsistant to 60 meters.

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TAG Heuer - Manchester United's #allredallequal campaign

Manchester United's #allredallequal campaign
Manchester United's #allredallequal campaign

As the Official Timekeeper for the Premier League and Manchester United, TAG Heuer attended the Reds' final Premier League game of the 2017/18 season against Watford on Sunday May 13. The brand was present at Old Trafford to support the #allredallequal campaign, an initiative launched by the English football club to promote equality, inclusion and diversity at the heart of football clubs, in all areas, both on and off the pitch. Manchester United has also developed numerous programmes to help the club create an environment that is safe, welcoming and open to all Old Trafford supporters, regardless of their age, gender, religion and disability, etc.

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Breitling - Triathlon Squad

The recently introduced Breitling squad concept consist in bringing together three individuals who have reached the pinnacles of their professions. Following the Cinema Squad (Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu), the Surfers Squad (Stephanie Gilmore, Sally Fitzgibbons and Kelly Slater) and the Explorers Squad (Bertrand Piccard, David de Rothschild and Inge Solheim), Breitling introduces its Triathlon Squad made up of Jan Frodeno, Chris McCormack et Daniela Ryf. Triathletes are among the most remarkable of all athletes, as they have to be able to deliver world-class performances, not only in a single discipline but as swimmers, cyclists, and runners.

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Phillips - New Sales Records

Phillips in Association with Bacs & Russo achieved an unprecedented sales result this weekend, recording the highest total ever for watch auctions held over a single weekend, with the combined total of CHF 45,199,750/$45,195,230/€ 37,836,710 far eclipsing results from all other auction houses.

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Longines - Record, a consistently high achiever

Record, a consistently high achiever

Two years after its launch, the Record range by Longines continues to expand. In addition to a growing selection of watches to choose from, the basic reasons to buy into the range remain convincing. They can all be found on the spec sheet, which is where we’ll begin. COSC-certified movement with 65-hour power reserve and silicon balance spring; 40 mm steel case with sunray brushed dial, baton markers and polished hands; alligator strap or 7-link steel bracelet with folding buckle. Prices start at CHF 2,010 (strap or bracelet), climbing to €5,860 for a solid rose gold case. There’s also a 30 mm ladies’ version and various diamond-set options. So that’s it, as far as the technical details are concerned. All that remains is to put them into context, and talk a little bit about design.

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Chronopassion - Picciotto: “Six watches to watch in 2018”

Picciotto: “Six watches to watch in 2018”
Picciotto: “Six watches to watch in 2018”
Picciotto: “Six watches to watch in 2018”
Picciotto: “Six watches to watch in 2018”
Picciotto: “Six watches to watch in 2018”

Retailers are tightrope walkers. They have to meet the demands of first-time buyers and seasoned collectors alike. They have to be able to respond to current needs as well as the as yet unknown requirements of tomorrow. Often, they have to be able to anticipate trends while reining in their personal predilections. And, whereas buyers can take their sweet time to make their minds up, retailers have just a few weeks to set out their stall for the rest of the year.

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Ulysse Nardin - Farfetch Marine Torpilleur

The Farfetch Marine Torpilleur joins the ranks of the popular Marine Torpilleur that was launched in 2017 and is initially available in two more classic versions, a white dial with black indexes and a blue dial with white indexes. The Farfetch Marine Torpilleur features layered pink gold coloring, that accentuates the contrast with the 42 mm steel case and brings out the dial’s shimmering, iconic blue. In the same vein, the pear-shaped hands are no longer rhodiumized, but pink gold colored and the power reserve indicator and the date of the Le Locle Manufacture’s creation, 1846, are also made of pink gold. The indexes have a small additional touch: the immaculate white has been discreetly transformed into light gray, to soften the dial’s overall look. 

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Kerbedanz - A Kerbedanz timepiece reaches the Vatican Museums

A Kerbedanz timepiece reaches the Vatican Museums

The watch brand Kerbedanz, established on the shores of Lake Neuchâtel, in Switzerland, introduces special messages into its complicated watches with ultimate terminations: allegories and symbols that resemble initiatory paths, desired by the wearer of the watch and sometimes only understood by his close circle. Indeed, it is the first haute-horlogerie brand to cultivate references and borrowings from human cultures, populated by legends, beliefs and allegiances, on the dial of its timepieces and sometimes even in its intimate workings.

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Two-tone watches - Two-tone, setting the tone

Deux tons, de bon ton
Deux tons, de bon ton
Deux tons, de bon ton

If you’re not into two-tone watches, it’s easy to dismiss them as belonging to one of two categories. First, there are the watches made for Chinese clients, who go mad for gold/steel combos. And then there are the watches for women who want gold, but don’t want to pay too much, and don’t particularly care if it’s not the only metal. While both these markets exist, they are not the only ones. The worldwide success of two-tone watches was built upon the appetite of US customers in the 1980s and 90s which, given that this market was both predominantly male and rich, proves that they can be both macho and pricey.

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Seiko - A Premier Automatic Skeleton for Novak Djokovic

Une Premier Automatique Squelette pour Novak Djokovic

Following on from the success of the Kinetic Perpetual Premier watch designed last year for Novak Novak Djokovic, Seiko launches this year the 2018 Premier model also inspired by the tennis court. This first automatic watch created for the Serbian player is powered by the specially finished 4R caliber, housed in the classic Premier case. The machining on the movement’s surfaces, specially designed for a skeleton dial, create a very pleasing three dimensional feeling that attracts the eye and speaks of the inner quality of the watchmaking within. The markers, dial and strap have a powerful sports feel that works in perfect harmony with the elegance of the case.

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Audemars Piguet - Dream Team's golfers brought together in Orlando

Dream Team's golfers brought together in Orlando
Dream Team's golfers brought together in Orlando
Dream Team's golfers brought together in Orlando

Never before the first 2018 Golf Invitational had Audemars Piguet’s guests had the opportunity to meet as many of pro golfers during one single event. 64 watch collectors from around the world enjoyed an unforgettable experience at Lake Nona Golf and Country Club playing alongside 2016 Open Champion Henrik Stenson, 2016 Masters winner Danny Willett, golf legends Vijay Singh and Miguel Angel Jiménez, Englishmen Ian Poulter and Tyrrell Hatton, Argentinian Emiliano Grillo, Americans Peter Uihlein and Bud Cauley, as well as the Dream Team’s new members Xander Schauffele and Wesley Bryan. Young Curtis Luck and Marty Dou also joined the special event.

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Longines - On the road to Roland-Garros with Steffi Graf, Andre Agassi and the Conquest V.H.P

Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping.Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...

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E-commerce - Online only

Online only
Online only
Online only

After tackling the issue of smart watches over the past couple of years, any watch brand CEO worth his salt now needs an answer ready when he or she is quizzed on the subject of e-commerce. These answers are usually found somewhere along a scale that ranges from “we are looking into it and selling a few products as a test” to “we are already doing it and we think it is the future” (as Bulgari’s CEO Jean-Christophe Babin told me earlier this year).

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