The Admiral is one of the pillars of Corum’s heritage. Unveiled in 1960, five short years after the brand’s creation, it embodies Corum’s idea of maritime watchmaking. Although it has always been loyal to its artistic fibre, Corum has never been afraid to set sail for distant shores. That’s the case today with the Admiral 45 Squelette, a radical piece that showcases both a nautical design and pure watchmaking mechanics.

Inspired by the café racer motorcycles, the Ton Up is a watch in which Zenith has taken a pilot’s watch design and combined it with vintage motorcycle racing heritage. Not a historic reissue, but a novel invention in 2016, the Ton Up not only appears to emulate a pilot’s watch that was released some 70 years ago, with its aged steel finish resembling that of a watch after decades of ownership, it actually looks the part!

Ulysse Nardin’s new publicity campaign tells the story of one shark’s odyssey through metropolitan New York and Shanghai. This shark represents an off-kilter take on the marine theme, an essential element of the brand ever since its creation in 1846.  The campaign, created by the Parisian agency Extreme, sets the “king of the ocean” out of context from the world of water and into an urban universe. We see him here in the streets of New York and Shanghai, far from the deep waters and reefs that are his natural habitat. Mysterious, instinctive, dynamic and self-assured, this predator is the incarnation of action because if he stops moving, he will perish. Always in movement, he doesn’t wait for things to change: he provokes change. Powerful, distinguished and efficient, we associate him with success in the world of business and finance.

In 1993, Caroline Scheufele, now Co-President and Creative Director at Chopard, imagined a sports watch combining for the very first time in the history of jewellery the precious nature of diamonds with such a sporty metal as steel. Whereas diamonds had already been released from their setting, Caroline Scheufele now wished to desacralize them, while detracting nothing from their magic or their fascination. They are thus no longer reserved for solemn occasions, instead taking their place in the rhythms of daily life: teamed with jeans, sports shoes, high heels or in the office, Happy Sport accompanies women in the many facets of their lives.

“The Homage To Walter Lange” is powered by an entirely new movement equipped with a central “jumping seconds” hand and regular subsidiary seconds at 6 o’clock.

After the success of the Scafograf 300, first presented in 2016 and winner of the ‘Sports Watch Prize’ at the Geneva Grand Prix d’Horlogerie, followed in 2017 by a GMT version, Eberhard & Co. unveils a special limited edition of the Scafograf, whose name conveys all the unconventional spirit of the new model: The Black Sheep.

Within just three years, Phillips in Association with Bac & Russo has won a place at the very peak of the watch auction business. By dint of putting together exceptional lots and selling them at equally outstanding prices, this tandem has become a specialist at setting records – and more besides, as will be confirmed in Geneva on May 12th and 13th. During these two days, two catalogs will be presented in the auction room. The first is named Daytona Ultimatum and will encompass 30 or so Rolex Daytona models featuring various degrees of rarity. The second is called Watch Auction Seven and will assert the all-round capabilities of the Phillips watch department.

At Baselworld 2017, Armin Strom surprised collectors by introducing a revolutionary concept for the watch industry, an online configurator. This configurator offers Armin Strom's clients the rare opportunity to imagine and to create their personalized watch. By choosing amongst various options, thanks to a specially conceived web site, collectors can see in real time their compositions come alive. 

Photographic competitions have been around for a long time, and watch awards are dominated by the Grand Prix d’Horlogerie de Genève. But until now, there has never been a watch photography competition with an international dimension, open to the general public. We have attempted to remedy this omission by giving mechanical watch lovers a platform for them to photograph their watch, share it on watch-photo-awards.com, and maybe have it selected by the jury for publication by media partners, and be featured in an exhibition at the end of the year.

There is nothing like a click-bait style headline to get your attention, is there? The quartz movement may not have killed off the mechanical watch (although it came very close) and the smart watch has failed to lead to the doom and gloom that certain commentators were predicting a couple of years ago. But news this week suggests that the "traditional" watch industry is facing an altogether more worrying threat to its existence.

First came the Shooting Star, dedicated to the Earth, as seen from above with the time zones depicted on the globe. Then, in 2017, came the Astérium and the night sky. It was the start of a line of Bovet timepieces that tackle our relationship with the planets, our own natural satellite and our own planet. What they both had in common was their presentation. Both had asymmetric cases, thicker at 12 o’clock than 6 o’clock, and were inclined towards the observer, like a writing desk. They both display functions on either side of the case and they are both, of course, equipped with tourbillons, which is the speciality and the very origins of the Bovet manufacture, located in Tramelan in the Franches Montagnes region of Switzerland.