The recently introduced Breitling squad concept consist in bringing together three individuals who have reached the pinnacles of their professions. Following the Cinema Squad (Brad Pitt, Charlize Theron, Adam Driver and Daniel Wu), the Surfers Squad (Stephanie Gilmore, Sally Fitzgibbons and Kelly Slater) and the Explorers Squad (Bertrand Piccard, David de Rothschild and Inge Solheim), Breitling introduces its Triathlon Squad made up of Jan Frodeno, Chris McCormack et Daniela Ryf. Triathletes are among the most remarkable of all athletes, as they have to be able to deliver world-class performances, not only in a single discipline but as swimmers, cyclists, and runners.
Phillips - New Sales Records
Phillips in Association with Bacs & Russo achieved an unprecedented sales result this weekend, recording the highest total ever for watch auctions held over a single weekend, with the combined total of CHF 45,199,750/$45,195,230/€ 37,836,710 far eclipsing results from all other auction houses.
Longines - Record, a consistently high achiever

Two years after its launch, the Record range by Longines continues to expand. In addition to a growing selection of watches to choose from, the basic reasons to buy into the range remain convincing. They can all be found on the spec sheet, which is where we’ll begin. COSC-certified movement with 65-hour power reserve and silicon balance spring; 40 mm steel case with sunray brushed dial, baton markers and polished hands; alligator strap or 7-link steel bracelet with folding buckle. Prices start at CHF 2,010 (strap or bracelet), climbing to €5,860 for a solid rose gold case. There’s also a 30 mm ladies’ version and various diamond-set options. So that’s it, as far as the technical details are concerned. All that remains is to put them into context, and talk a little bit about design.
Baume & Mercier - Baume: genderless timepieces, designed for a better tomorrow

Drawing experience and insight from the rich watchmaking history across the Richemont Group, Baume launches with an innovative mindset and a commitment to create considered design in sustainable, recycled, and up-cycled materials.
Watches in colour - In the pink





The most feminine of colours is a symbol of seduction, affection, youth, romanticism and happiness. If you would prefer to see the world through a rose-tinted lens, why not start by telling the time in pink? Make your choice from this bouquet of horological roses.
Emile Chouriet - Héritier "Geneva Legend"



This watch is a symbol of Emile Chouriet's hometown.
Phillips - An Omega watch beats its own world record

Phillips in Association with Bacs & Russo, the world’s leading watch auction house, announces a new world record for the highest result ever achieved for an Omega timepiece sold at auction. This new milestone was set on 12 May in Geneva during the first session of Geneva Watch Auction: SEVEN, beating its own previous record - a stainless steel Omega tourbillon, that sold for CHF 1.4 million during Geneva Watch Auction: SIX in November 2017.
Bucherer - Harley-Davidson Blue Edition




It took the watchmakers of Carl F. Bucherer, the jewellers of Bucherer Fine Jewellery and the specialists of Bündnerbike a year to design and produce the Harley-Davidson Blue Edition. A team of eight employees from both companies contributed all of their expertise. More than 2,500 working hours were invested in this project, which combines Swiss craftsmanship and the passion for exclusive, tailor-made and very cool products.
Louis Vuitton - Tambour Grey Titanium
In keeping with the brand, these new Tambour timepieces remain the ideal travel companions for the nomads of today. In keeping with the brand, these new...
Chopard - A party exceeding expectations


Kept a well-guarded secret until the last minute, the big party organised by Caroline Scheufele, co-president, on the occasion of the Festival de Cannes was being held at the Château de la Croix des Gardes.