


A chance meeting
In 1990s, Philippe Streiff, who worked for the tourist board of Neuchâtel, criss-crossed the world to raise awareness of his region. Switzerland has a number of iconic landmarks, including Geneva’s water jet, the Matterhorn in the Valais, and the Pont de la Chapelle in Lucerne. But what would help Neuchâtel to stand out from other cities? The answer is watches, and the way the watch industry has influenced the region’s urban architecture (which led to its classification as a UNESCO World Heritage Site on 27 June 2009).