Following on from the success of the Kinetic Perpetual Premier watch designed last year for Novak Novak Djokovic, Seiko launches this year the 2018 Premier model also inspired by the tennis court. This first automatic watch created for the Serbian player is powered by the specially finished 4R caliber, housed in the classic Premier case. The machining on the movement’s surfaces, specially designed for a skeleton dial, create a very pleasing three dimensional feeling that attracts the eye and speaks of the inner quality of the watchmaking within. The markers, dial and strap have a powerful sports feel that works in perfect harmony with the elegance of the case.

Retailers are tightrope walkers. They have to meet the demands of first-time buyers and seasoned collectors alike. They have to be able to respond to current needs as well as the as yet unknown requirements of tomorrow. Often, they have to be able to anticipate trends while reining in their personal predilections. And, whereas buyers can take their sweet time to make their minds up, retailers have just a few weeks to set out their stall for the rest of the year.

The Farfetch Marine Torpilleur joins the ranks of the popular Marine Torpilleur that was launched in 2017 and is initially available in two more classic versions, a white dial with black indexes and a blue dial with white indexes. The Farfetch Marine Torpilleur features layered pink gold coloring, that accentuates the contrast with the 42 mm steel case and brings out the dial’s shimmering, iconic blue. In the same vein, the pear-shaped hands are no longer rhodiumized, but pink gold colored and the power reserve indicator and the date of the Le Locle Manufacture’s creation, 1846, are also made of pink gold. The indexes have a small additional touch: the immaculate white has been discreetly transformed into light gray, to soften the dial’s overall look. 

The watch brand Kerbedanz, established on the shores of Lake Neuchâtel, in Switzerland, introduces special messages into its complicated watches with ultimate terminations: allegories and symbols that resemble initiatory paths, desired by the wearer of the watch and sometimes only understood by his close circle. Indeed, it is the first haute-horlogerie brand to cultivate references and borrowings from human cultures, populated by legends, beliefs and allegiances, on the dial of its timepieces and sometimes even in its intimate workings.

In 1994, IWC presented the first mechanical Pilot's Chronograph, reference 3706. With its unmistakeable instrument-inspired dial, the watch rapidly gained a global fan base, contributing vastly to the success of the Pilot's Watches. Now the classic is returning with an almost unchanged design and with a 43 mm stainless steel case, water rsistant to 60 meters.

As the Official Timekeeper for the Premier League and Manchester United, TAG Heuer attended the Reds' final Premier League game of the 2017/18 season against Watford on Sunday May 13. The brand was present at Old Trafford to support the #allredallequal campaign, an initiative launched by the English football club to promote equality, inclusion and diversity at the heart of football clubs, in all areas, both on and off the pitch. Manchester United has also developed numerous programmes to help the club create an environment that is safe, welcoming and open to all Old Trafford supporters, regardless of their age, gender, religion and disability, etc.