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Ferdinand Berthoud - First presentation in Japan

First presentation in Japan

A fitting location was found for the first official presentation of Ferdinand Berthoud in Japan by Karl-Friedrich Scheufele, since the marine chronometer inspired wristwatches were presented at an exhibition space that appeared to be floating on water, just like the ships that carried Ferdinand Berthoud's marine chronometer. The "T-LOTUS M" was designed by renowned architect KengoKuma and floats on the Tennoz Canal in Tokyo. 

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Carl F. Bucherer - Manero Flyback

Since its launch at Baselworld 2016, the Manero Flyback collection has continued to expand to the tune of at least one new iteration each year – evidence of the Lucerne watchmaker’s desire to offer its male clients a variety of models. On its introduction, the new Manero chronograph was available with either a rose gold or stainless steel case, and a silvered dial. The end of the year saw an original interpretation marrying pink gold with a champagne dial. It was a perfect fit for the “Made of Lucerne” ad campaign, its gilded aesthetic a clear reference to the baroque spirit of the town where the watchmaker was founded in 1888. In 2017, new dials appeared in black and grey-blue, and this spring at Baselworld, another black dial was unveiled, paired with a steel case and a brown leather strap.

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Longines - FEI European Championships for Children, Juniors and Young Riders 2018

Longines, which has been involved in equestrian sports since 1878, lends its support to GRANDPRIX Group by becoming the Title Partner and Official Timekeeper of the Longines FEI European Championships for Children, Juniors and Young Riders, taking place from July 8 to 15, 2018, in Fontainebleau, France. This collaboration was made possible through a common desire to highlight the values of sport as well as the promising young riders in each discipline.

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Hysek - Furtif Chronographe Grande Date

Furtif Chronographe Grande Date

One of Hysek’s showpieces, the column-wheel chronograph - created, developed and assembled in-house - has made a strong comeback with a new dial that underscore the strong character of this Furtif. The piece is one of very few Haute Horlogerie automatic chronographs to feature a column wheel, micro-rotor, and “large date” – and be made entirely in-house. This model alone brings together virtually all of the brand’s attributes.

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Editorial - The importance of being useful

A few months before his departure, the CEO of a cutting-edge Swiss watch company said in an interview that his latest watch was “not much use”. Difficult to believe, but true. The boss of a leading watchmaker denigrated the very essence of his product, in public and on the record. Could you imagine the CEO of Bugatti, Porsche, Riva, Zegna or Loro Piana saying that there wasn’t much point to their products, to their power, their comfort, their accessories? That their status as ultra-luxurious, high-performance items cancelled out their functionality? They would be asked to clear their desks immediately. As it happens, the CEO in question didn’t stay around for long, but it’s unclear whether it was this witless statement that sealed his fate.

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Corum - The Admiral Legend in three sizes

The Admiral Legend in three sizes
The Admiral Legend in three sizes

Featuring three hands and date, a chronograph or a small seconds, the new Legend pieces are expanding the horizons of the Admiral collection. These models come with a satin, steel or vulcanised rubber bracelet and are available in 32 mm, 38 mm or 42 mm sizes.

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Audemars Piguet - 4th Art Commission : HALO by Semiconductors

4th Art Commission : Halo by Semiconductors
4th Art Commission : Halo by Semiconductors
4th Art Commission : Halo by Semiconductors

Audemars Piguet collaborates each year with a selected curator and emerging or mid-career artist to realise a new artwork that is premiered during one of Art Basel’s three international shows. The aim is to amplify the artist’s unique vision, while using the complexity and precision inherent in watchmaking as the artist’s stimuli. In 2018, Audemars Piguet unveils details of its 4th Art Commission, HALO, which has been conceived and executed by British artist-duo Semiconductor, Ruth Jarman and Joe Gerhardt, in collaboration with guest curator Mónica Bello, Spanish curator and head of Arts at CERN, the European Laboratory for Particle Physics in Geneva, and will be exhibited during Art Basel in Basel, Switzerland, from 13-17 June 2018.

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Hublot - Champions' Advice campaign at Harrods with David Luiz

Champions' Advice campaign at Harrods with David Luiz
Champions' Advice campaign at Harrods with David Luiz
Champions' Advice campaign at Harrods with David Luiz
Champions' Advice campaign at Harrods with David Luiz
Champions' Advice campaign at Harrods with David Luiz
Champions' Advice campaign at Harrods with David Luiz

It was a particularly multi-faceted celebration that occurred on May 25 in the world’s most famous department store, Harrods. As the official Timekeeper of the FIFA World Cup™, Hublot beat the drum counting down 20 days to go before the commencement of the FIFA World Cup Russia™. Not only did the brand unveil its new football installation along the iconic Hans Crescent windows and within the Door 5 atrium, but Hublot CEO, Ricardo Guadalupe, also announced that the Brazilian footballer, David Luiz was joining the Hublot family as a Friend of the Brand.

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