On Friday, 8 June, 2018, on the eve of the 80th edition of the Bol d’Or Mirabaud, marking the sixth year in which Hublot has been the partner and official timekeeper of the event, the brand officially inaugurated its new boutique in Geneva. At the junction with Place Longemalle, just a stone's throw from the lake, the boutique now boasts one of the finest locations in Geneva, surrounded by the most prestigious of neighbours.
Longines - Justify’s Triple Crown Victory At Belmont Stakes
An enthusiastic crowd attended Belmont Park cheering loudly for the chance to watch history unfold. After a quick start, Justify set the pace to win the Belmont Stakes and secure the Triple Crown. His exciting run will be remembered for years to come - cementing 2018 as an important season in the history of horseracing.
Frederique Constant - Two new Runabout paying tribute to the Riva boats

Since 2009, Frederique Constant has collaborated with the Riva Historical Society: a Milan-based association founded in 1998, dedicated to the preservation and restoration of classic Riva boats. Piero Mario Gibellini and Carlo Riva founded this non-profit organization, whose purpose is to preserve the worldwide patrimony of the established Riva heritage.
IWC - Portugieser Automatic
IWC Schaffhausen celebrates its 150th anniversary in 2018 and launches two chronographs, both limited to 2000 pieces, on this occasion. IWC Schaffhausen celebrates its 150th...
Blancpain - Fifty Fathoms Ocean Commitment III

On the occasion of the World Oceans Day, Blancpain and its President & CEO, Marc A. Hayek, unveil their third series of Blancpain Ocean Commitment (BOC) limited edition diving watches. By purchasing one of these 250 timepieces, each client contributes to Blancpain's participation in the cause of ocean protection. The brand commits to donate 1,000 euro for the sale of each watch, implying a total of 250,000 euro added to Blancpain's much larger support.
Editorial - Double rewards with the Watch Photo Awards
Watches and photography go together like cheese and wine. Both are worthy products in their own right but coupling with their respective companions can add an extra dimension. Just as a glass of Fendant is the perfect accompaniment to a fondue and port goes well with stilton, the right framing and background to a photo can really bring out the character of a watch that might be lost with a simple packshot.
Arnold & Son - “A luxury watch that everyone can buy is no longer a luxury watch”

It’s the 240th anniversary of John Arnold coining the term chronometer this year…
I prefer to speak about a commemoration rather than an anniversary. Arnold & Son does not date back to 1764. The brand was established in 1995 so there is quite a gap between the two. So we don’t celebrate anniversaries but we commemorate certain dates. In 1778 John Arnold submitted his pocket watch to the Royal Observatory in Greenwich to have its precision tested for marine chronometer certification. The watch passed all the tests and over a year and a half the variation in rate was just two and a half minutes, which is an average of 0.5 seconds per day. The requirements for today’s COSC chronometer certificate are between -4 and +6 seconds per day. So Arnold’s watch was ten times more precise than the chronometers of today and a thousand times more precise than the pocket watches of the time. Not only was this a huge technological breakthrough at the time, John Arnold even explained what he had done and offered his watch at an affordable price. He was so pleased when he received the confirmation from the Royal Observatory that he wrote a letter explaining his product and how happy he was, referring to the watch as a “veritable chronometer”. So it was the first pocket watch to be called a chronometer.
Patek Philippe - Parts of a Puzzle
In the second of two new campaigns, Patek Philippe president Thierry Stern addresses the challenge of innovating while respecting the... In the second of two new campaigns,...
Audemars Piguet - The "Hôtel des Horlogers" in Le Brassus

On June 4th 2018, the first stone of the new Hôtel des Horlogers was laid in Le Brassus, cradle of the Audemars Piguet Manufacture in the heart of the Vallée de Joux. The ceremony, followed by a cocktail, was held in presence of Jasmine Audemars, Chairwoman of the Audemars Piguet Board of Directors, Olivier Audemars, Vice-Chairman of the Board of Directors and François-Henry Bennahmias, Chief Executive Officer of Audemars Piguet. The main partners of the project, Danish architects BIG, and Swiss architects CCHE as well as the authorities of the Vallée de Joux and of the Canton of Vaud also attended.
Hublot - Hublot and Depeche Mode raise over $1.7 million for charity: water

On Wednesday 6 June, at Depeche Mode's concert at the Barclays Center in New York, Ricardo Guadalupe, CEO of Hublot, and Depeche Mode officially presented charity: water with a check for $1.7 million raised since 2017 over the course of the third partnership between the band and the Swiss watchmaker. The money was raised over two years from the proceeds of two different models: first, the Hublot Big Bang Depeche Mode watch released as a limited edition of 250 pieces in 2017, then the collection of unique Big Bang Unico Depeche Mode The Singles Limited Edition watches in 2018.