Caran d’Ache was founded in 1915 and has been designing and producing writing instruments at its Geneva workshops ever since. Because the company shares a number of parallels with the presitigious watch brands in and around Geneva, not least its 100% Swiss Made production and the mastery of over 90 different crafts in its workshops, it has decided to celebrate them in the form of a limited-edition 1010 Timekeeper set of writing instruments featuring a fountain pen and roller pen.
Three years ago, Cécile Guenat, now Ladies’ Collection Director, was first asked to join the company and design new creations. The challenge proved irresistible for the young woman who earned her spurs in the world of fine jewellery. After graduating from the Geneva School of Art and Design (HEAD), she gained experience with a jeweller in Lausanne, then with a London jewellery designer, where she created collections for a number of Couture houses and branded designs.
Monaco marked the spot in May as motorsport and fine watchmaking enthusiasts alike had their fire ignited by an exciting double wave of the chequered flag. The first indicated the moment when the winner of the world-class motorsport event crossed the victory line. The second was the live digital launch of the second season of Roger Dubuis X Pirelli, embodied in the brand-new Excalibur Spider Pirelli Single Flying Tourbillon. Minutes after the race finish, this super high-spec model hit the watchmaking track with a strap matching the colour of the winning car tyres. Its adrenalin-pumping range of new design options will include a complementary Pit Stop Collector Box of interchangeable straps – each echoing the high-rev partnership between Roger Dubuis and the tyre maker.
The countdown has begun! The opening match of the FIFA World Cup in Russia between the host country and Saudi Arabia will be held in just 10 days. The most successful national soccer teams from around the globe will battle it out from June 14th to July 15th to be crowned world champions and the Swiss team will also be there. The partnership between Carl F. Bucherer and the Swiss Football Association (SFA) has existed since 2016 and is set to enjoy a new highlight with the upcoming soccer milestone.
The Longines Future Tennis Aces tournament, organized by Longines for the ninth consecutive year, welcomed this year 40 international players, all aged under 13 years old and coming from twenty different countries - Australia, Austria, China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, Thailand, the United Kingdom and the United States. This unique event took place at the foot of the Eiffel Tower, for three days of competition on clay court under conditions identical to those of Roland-Garros.
Roger Dubuis shifts up yet another gear in 2018 with a selection of ultra-sophisticated new timepieces illustrating its high-octane partnerships with motor racing royalty, Pirelli and Lamborghini Squadra Corsa. Screeching power and precision as its battle cry, the Lamborghini Squadra Corsa collaboration kicked off in 2017 with the creation of a new movement inspired by the design of the Aventador S engine; while the liaison with Pirelli was the starting block for a series of Excalibur models inspired by the tyres that Pirelli supplies to high-end motor racing.
On the occasion of the Classic Tour, an intimate evening was hosted by Breguet and retailer Pendulum.
Based in St. Imier since 1832, Longines has a long tradition in watchmaking, characterised by the elegance of its watches. Using expertise gained as the company has evolved, Longines has gradually forged ties with the world of sport, where it demonstrates its excellence in precision timekeeping.Today, Longines is the oldest brand still in business, unchanged, in the international registers held by the World Intellectual Property Organization...
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On February 14 we offered a his-and-hers gift bundle, just right for sharing in our Valentine’s Day competition.
Here is the lucky... On February 14 we offered a his-and-hers...
In 2018, the extraordinary surroundings of the Eiffel Tower will host the ninth edition of the Longines Future Tennis Aces tournament from Thursday 31 May ton Saturday 2 June. It is the first time that the competition will bring together the girls and the boys, all aged under 13 years old, to take part in their respective tournament. They all have been selected by their tennis federation to represent their countries – Australia, Austria, China, France, Germany, Hong Kong, India, Italy, Japan, Korea, Mexico, Poland, Russia, Singapore, Spain, Switzerland, Taiwan, Thailand, the United Kingdom and the United States – and will have the opportunity to compete on clay court under the same conditions of Roland-Garros, of which Longines has been the Official Partner and Timekeeper since 2007.
