


The 18th Grand Prix d’Horlogerie de Genève has announced its prizes and awards (see all the winners here). The result will not be to everyone’s taste, and that’s how it should be. The Grand Prix d’Horlogerie de Genève is not supposed to please everybody. It’s not supposed to represent the entire watch industry; it’s supposed to represent its excellence. That is its strength, its raison d’être, and the result of its independence. If you need to find an equivalent, look at the world of cinema. It’s not the Emmy Awards, definitely not the Oscars, and still less the box office. It’s more like Cannes, an event that shares similar aspirations, tradition and glamour.