Favre-Leuba - A Lasting Expertise
Girard-Perregaux - Laureato Absolute Light
The Laureato Absolute collection – first revealed at the 2019 Salon International de la Haute Horlogerie - was launched in the spirit of re-inventing Girard-Perregaux's icons. The Laureato Absolute Light – exclusively available in just 88 pieces – is the latest audacious expression of this collection.
Grand Seiko - New 9SA5 Caliber
In 1998, the 9S mechanical caliber opened a new chapter in the Grand Seiko story. Today, the launch of a new high beat mechanical caliber, 9SA5 represents an advance just as important as the first 9S.
Favre-Leuba - New CEO
Mr. Roten is a Senior Executive with a strong background in the luxury business.
De Bethune - The Bluest of Blues
De Bethune launched their first DB28 model in 2010, and the futuristic collection has since continued to evolve.
Breitling - The return of the Top Time
When the original Breitling Top Time was launched in the 1960s, its mission was clearly to adress to the young and active professionals. “We are designing a superb range of ultramodern chronographs, led by a completely new model, the Top Time ”, said Willy Breitling.
Bulgari - Swiss Brand Ambassador
A bold style, a strong personality and a talent beyond Switzerland, Tanja La Croix could not have been a better match for the Italian brand!
For You All - Five Watch Brands That Are Gender Neutral
The newest buzz word in the world of watches – and in the world in general – is gender neutral.
Baume & Mercier - Clifton Baumatic 10467
A Swiss chronometer watch for men, the Clifton Baumatic 10467 is a fitting timepiece for the modern individual. It features a gradient blue dial paired with a satin-finished stainless steel case and a finely-stitched black alligator strap.
Jaquet Droz - Once Upon A Mesozoic Time


We may think about watchmaking as if it’s a supremely ancient technique mired in the very roots of human history, and it kind of is, if you expand it into the broader category of timekeeping, with sundials and obelisks and clepsydrae and such. What differentiates primitive societies from early civilisations is the level of sophistication, how closely they adhere to the same rhythms and rituals of life — which is to say, the rise of human civilisation is deeply linked to a communal awareness of time and the development of timekeeping systems. In the overall chronology of the planet, however, the era of homo sapiens has been breathtakingly brief, consisting of the last 200,000 years, a mere blink of an eye compared to Earth’s 4.5 billion years.
Claude Sfeir - Claude Sfeir
Claude Sfeir's journey to becoming one of the world's foremost watch collectors began in an unlikely place: the old Dubai gold souk.
Louis Vuitton - The Maker of Time


We’re here in Gstaad with Louis Vuitton to see some new pieces. Is there one in particular you were excited to show people?
Definitely the Tambour Curve. It’s a new step forward for Louis Vuitton because everything on this watch is new, such as the case material: CarboStratum. You haven’t heard of it before because it was especially developed for Louis Vuitton.
Pulsometer watches - How fast is your heart beating?



In 2020, when every smartwatch and fitness monitor can tell you your heart rate, why in the world would you buy a mechanical watch with a pulsometer? It can’t show your current heart rate spontaneously, alert you if your heart rate becomes too high or too weak, or send you a notification in the event of arrhythmia. It can’t save your life, like some smartwatches apparently have.
Montblanc - Tribute to the neo-dandy style


Inspired by historical Minerva classic wristwatches from the 1940s and 50s and the spirit of neo- dandy style, Montblanc unveils three novelties within its Heritage product line.The trend is for today’s stylish gentleman, fondly called neo-dandies, to be attentive to details that make a difference, whether it is the feel of a certain fabric, the cut of a jacket, the choice of colours, or the finishing touches to the ideal outfit. Genuinely passionate about sartorial details, these men master the art of being well dressed with flair and look for authenticity and aesthetic harmony, which can sometimes be anti-conformist. They embody the spirit of sophisticated elegance and are the essence of the Heritage product line.
Hublot - Hublot loves London



Hublot announces the Hublot Classic Fusion Special Edition ‘London’, a limited edition watch celebrating the Swiss watch company’s ongoing love affair with the vibrant, colourful city of London. The watch was launched last night at a star-studded event held at The Gherkin. The evening was hosted by Omar Choudhary, Hublot Brand Director UK, and attended by Hublot Friend of the Brand Chris Froggatt. Hublot also welcomed football coach and former professional football player Patrice Evra. Guests enjoyed a set by DJ Matt and mingled over canapés and cocktails.
Montblanc - New level of elegance


The Spirit of Formal Elegance
At Montblanc, we have defined classical watches typology through their “Elegance” and history pedigree. The Spirit of Formal Elegance, which is embodied by the Star Legacy product line, is inspired by Minerva pocket watches from the 19th century and the beginning of 20th century. The nowadays timepieces include round polished pebble-shaped cases, like those found on antique pocket watches; onion-shaped crowns with the recognisable Montblanc emblem; refined dials with the iconic exploding star guilloché pattern; and Sfumato straps coming from the Pelletteria in Florence, Italy.
Editorial - The Digital Advantage
If you’re in need of some good news, you’ve come to the right place. It’s not going to be that we’ve found a cure or a super-vaccine — we are writers and creatives, not scientists. But something that is just as important as physical health is psychological peace and security. Paranoia has sparked violence, negative social behaviours and panic buying in some cities, leading local authorities to implement draconian measures such as business closures and restrictions on public events. Even in places with relatively manageable levels of infection, the abrupt evaporation of logic and common sense has created social chaos and unrest.
HYT - Soonow Drop Three

Expecting the unexpected is an HYT maxim; the Soonow Drop Three doesn’t disappoint.
Certified Pre-owned - Did someone mention CPO?



Many watch companies have become obsessed with “tracking” – tracking clients, in the first instance, in an effort to find out who they are, what they buy, and where. Customer data is the holy grail of watch marketing, probably because it’s still one of its primary weaknesses, particularly compared with mass retail. As Panerai CEO Jean-Marc Pontroué told us a few weeks ago, data is the future.
Cartier - The Women’s Pavilion




The Women’s Pavilion takes a new look at the contribution of women and their impact on society, shining a light on the achievements, past and present, that have driven forward economies and enhanced their communities. The Pavilion will play an exciting role in The World’s Greatest Show of human brilliance and achievement. In the spirit of Expo 2020 Dubai’s theme of ‘Connecting Minds, Creating the Future’, the Women’s Pavilion will also spotlight the breadth and wealth of female expertise that is inspiring and empowering global citizens to create a better future. It will take visitors on an educational journey showcasing both male and female contributors to women’s empowerment and gender equality, and will highlight important milestones for women’s rights, as well as the challenges that women are still facing today. Through these stories, the Women’s Pavilion aims to raise global awareness and inspire people from all generations to make a difference within their community and beyond.