Can you remember the last time a watch brand made you laugh? In an industry that is so often criticised for taking itself too seriously, the brands that at least attempt not to do so tend to stand out. This can be manna for a small brand looking for valuable publicity, but sense of humour can be a fickle thing and finding universal appeal can be difficult. The red baseball caps in the style of Donald Trump that Corum distributed at Baselworld last year and the hastily withdrawn “Frankenwatch” presented by H. Moser & Cie. on the eve of the SIHH this year are two examples where the “joke” may have gone too far. 

Although Swiss watch magazine GMT celebrated its 18th anniversary during the SIHH 2018 (see video here), it came out on the first day of Baselworld, which was also the first day of spring. The mechanical and bejewelled creations that decorate its pages are a feast for the eyes of watch lovers. “With its past that is no more, its future which is yet to come and its eternal present, continually vanishing in memories and plans, time is the most prodigious of all machineries,” notes with wonder the French academician and writer Jean d’Ormesson in his book Comme un chant d’espérance (Like a song of hope). We share this vision, as does Carlo Lamprecht who, in 2012, while president of the Fondation du Grand Prix d’Horlogerie de Genève, put forward an initiative to immortalise the art of measuring time by naming it the 12th Art. As an early supporter of these values, GMT continues to promote the 12th Art in the eponymous column of this springtime issue. There, you can find out the qualities watch design shares with the first six arts, as described by the German philosopher Hegel (read more about it here).

Armin Strom announces a new distributor partnership with Swiss Prestige. Swiss Prestige will bring attentive, personalized services and shopping experiences to Asian luxury consumers with a strong human touch.

This year, Breguet is presenting a new interpretation of its Reine de Naples 8908 model, the first timepiece of the eponymous collection launched in 2002. This new version is distinguished by an association between a rose gold case set with  128 brilliant-cut diamonds (approx. 0.77 ct) and a dial partially crafted from Tahitian mother-of-pearl. The ovoid 36.50 x 28.45mm case has a crown set with a cabochon-cut ruby (approx. 0.27 ct) and a sapphire-crystal caseback. It i water resistant to 30 m.

In the wake of the new aesthetic codes introduced in the Marine collection last year, Breguet continues to steer its course of enriching this flagship watch family reflecting the history of the brand and its founder, Abraham-Louis Breguet. It is worth recalling that he distinguished himself at an early age by his inventions, whose usefulness earned rapid recognition by the highest authorities across Europe. Witness his 1814 appointment to the Bureau des longitudes in Paris, where he was the horologist of reference and the only representative of the profession. This role enabled him to contribute to the security and performance of the French Royal Navy by enabling reliable longitude calculations at sea. A year later, he was appointed Watchmaker to the Royal Navy, for which he developed high-precision instruments, notably including indispensable marine chronometers.

Marking its return to motor sport for the first time in more than 10 years, TVR has announced its role as the automotive partner to Rebellion Racing, competing in the LMP1 category of the FIA World Endurance Championship (WEC) 2018 – 2019 Super Season. Rebellion Racing TVR will make its track debut during the WEC Prologue event at Circuit Paul Ricard on 6 April. 

In the Neuchâtel mountains, horological skills are often passed on within the family. Jean-Henri Berthoud, judge, solicitor and watchmaking-clockmaking expert trained his brother Ferdinand from 1741 to 1745. The young man then set off to complete his training in Paris, scene of the major innovations and inventions in horology, a field already combining science, technical mastery and aesthetics.