I have to admit that I was quite surprised by the extent of the coverage devoted to the catastrophic fire at Notre-Dame cathedral last week. On Tuesday and Wednesday the main page on the BBC News app was devoted entirely to coverage of the tragic event, explaining why the blaze was so difficult to tackle, how the building will be restored and, once it is, how it “will be more beautiful”. There was even a story of the fire in graphics and a piece about “the grief that comes from lost buildings”. It was as if Brexit, which had been dominating the headlines for months and has already missed two of its deadlines, suddenly didn’t matter anymore. 

Tiffany & Co.'s new campaign celebrates optimism, personal style and self-expression, bringing together models Kendall Jenner, Carolyn Murphy, Imaan Hammam, Mica Argañaraz and Fei Fei Sun. Juxtaposing their portraits with iconic Tiffany designs, the Tiffany Blue Box® is artfully woven throughout. The new campaign showcases the brand in a fresh and unexpected way.

The most colourful: Hublot Big Bang Unico King Gold

Chronométrie Ferdinand Berthoud sole objective is to create the timepieces that they believe Ferdinand Berthoud would produce were he alive today. There are no other limits or constraints. Luckily for the brand, in addition to the items in Karl-Friedrich Scheufele’s personal collection of Ferdinand Berthoud memorabilia and antique timepieces, Ferdinand Berthoud himself set great store by passing on his knowledge and thus left behind a considerable body of work.

Conceptualising the immensity of the sky, the earth and the sea is an inspiring challenge for these pioneers of style and performance that are Garage Italia and Hublot. Who better to evoke the theme of the elements than Lapo Elkann, his team and their ideas lab, a custom shop where style meets the transcendence of movement in the ceaseless pursuit of perfection. Exploration, innovation and technological feats attune the innate passion of these two partners driven by the challenges they constantly address.

The marketing synergies and tie-ins for men’s watches are well-trodden territory – with the worlds of extreme sports, automobiles and aviation resonating well with the male horological mind. Women’s watch campaigns however still feel as if they’re in beta mode, and the market may want to take its cue from Chaumet, who this month launches a new watch collection that’s fronted by a collection of some very remarkable – and real – women.

Symbolizing classicism in its purest form, the Blancpain's Villeret collection embodies the brand's profound attachment to the values of traditional watchmaking, notably conveyed through movements with horological complications such as the perpetual calendar. The latter serves to indicate the day of the week, date, month and leap year without requiring any adjustment until 2100.