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Louis Vuitton - The Tambour Curve Flying Tourbillon Poinçon de Genève

Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève
Tambour Curve Tourbillon Volant Poinçon de Genève

This lightweight, openwork rather than skeletonised design, controlled by a flying tourbillon belongs to a new generation of intensely masculine watches. This new timepiece has been reinvented down to the last detail : from the calibre and materials to the caseband, strap and folding clasp. Assembled and finished by hand, it bears the prestigious Geneva Seal (Poinçon de Genève) at 6 o’clock.

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Cartier - The new Baignoire watches

The new Baignoire watches
The new Baignoire watches
The new Baignoire watches
The new Baignoire watches

The story of the Baignoire watch began in 1912, when Louis Cartier took the traditional round watch shape and stretched it out. His stylistic research culminated in two straight parallel lines closed by two curves, which formed the shape of a bathtub (“baignoire” in French) – hence its name. Its aesthetics would continue to evolve until eventually adopting its familiar slightly curved oval shape in the late 1950s with a dial stamped with Roman or Arabic numerals and bordered by gold gadroons. This constituted the first stage of a creative act.

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Hysek - New website

Brand new website

Hysek is strengthening its online presence with the development of a new digital platform, thus asserting its aim of drawing closer to its core communities and being more responsive to their expectations. The new www.hysek.com website forms the lynchpin of its digital strategy, alongside the manufacture’s existing online presence on social media (Facebook, Instagram, Pinterest, YouTube, and Weibo), where Hysek has been providing more content – and gaining an increasing number of followers – for several months now. 

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Graham - Interview with Eric Loth

Interview with Eric Loth
Interview with Eric Loth

What’s new at Graham?
Our strategy is to come up with products that are disruptive. We noticed that whenever we did something a bit edgy it worked and whenever we did something a bit more classic and traditional it wasn’t necessarily as successful as we had hoped. So now we are concentrating on the Chronofighter line, where we have some new watches, but above all on the Swordfish, which we are relaunching this year.

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