When you look at a watch, what you usually want to see first is the time, and it is this insight that lies behind the creative process. The Crazy Wheel collection - consisting in nine different versions - shakes up the codes of this traditional industry by offering a brand new hours and minutes display. The Crazy Wheel collection boasts a style dedicated to telling the time and its name pays tribute to the built-in sub counter that revolves around the dial.

Breguet’s efforts to draw in a younger customer base have been noticeable since late last year. There has always been a special kind of veneration for the jewel in the Swatch Group’s crown, which no doubt comes from the special regard in which Nicolas G. Hayek held Breguet. Any change of direction or strategy, however slight it may be, was therefore never going to be easy. So how does Breguet’s effort, the Classic Tour, shape up?

Even before you consider the limited-edition appeal of this piece, the “regular” 1815 Tourbillon sets a high standard in terms of its horological content. When it was presented four years ago, this tourbillon combined two patented developments by A. Lange & Söhne for the first time on a tourbillon: the zero-reset mechanism and the stop seconds mechanism. 

Anchored on the shores of Lake Neuchâtel, at the crossroads of Swiss watchmaking terroirs, the ultimate watch brand Kerbedanz combines its unique creations or its ultralimited series with the delicious times of universal symbolisms. Its existential maxim? "Symbols & Legends".The brand loves cultural allusions that incline to the introduction in its timepieces of subliminal messages with plural resonances. Especially when these are full of poetry. 

A company created in 1848 by Louis Brandt and now owned by the Swatch Group, Omega is famous worldwide for its role as official timekeeper of the Olympic Games (since 1932), for its Speedmaster, the first watch ever worn on the moon, in 1969, and for his association with the world’s favourite spy. The company has also teamed up with humanitarian organizations and non-profit organisations to promote conservation and clean energy.

Jaquet Droz is writing a new chapter in its special relationship with China. The grand opening of the Xi’an boutique thus solidifies a history that the Jaquet-Droz family first began to write 280 years ago.