Longines - Dubai World Cup

The Meydan Racecourse in Dubai, of which Longines is the Official Timekeeper, is one of the world’s top global venues of thoroughbred racing. The Dubai World Cup Carnival hosts a dozen race days from January to the end of March. It closes with the Dubai World Cup, which sees nine races take place during that day, culminating with the eponymous race, claimed this year by Thunder Snow led by Christophe Soumillon.

Thunder Snow, winner of the 2018 Dubai World Cup, led by Christoph Soumillon © Longines

This feature race was preceded notably by the Longines Dubai Sheema Classic, the most important turf race of the day, won by Hawkbill ridden by William Buick. The Swiss watch brand, represented by Juan-Carlos Capelli, Vice President and Head of International Marketing and Patrick Aoun, Brand Manager for Longines Middle East, rewarded the winning connections of the race with elegant Longines timepieces.

Hawkbill, winner of the 2018 Longines Dubai Sheema Classic, ridden by William Buick © Longines

The Dubai World Cup is also distinguished by its elegant attendance. In this privileged setting, Longines Ambassador of Elegance Chi Ling Lin presented the Longines Prize for Elegance, in the form of a beautiful Longines timepiece, to the female attendee with the most stylish look.

Prize-giving ceremony of the Longines Most Elegant Lady with (from left to right) Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, Suzie, winner of the Longines Most Elegant Lady prize, Chi Ling Lin, Longines Ambassador of Elegance and and Patrick Aoun, Regional Brand Manager Longines Middle East © Longines

Earlier that day, Chi Ling Lin took part in the inauguration of Longines’ new boutique located at Mall of Emirates, where the brand presented its Record collection. In the company’s purest watchmaking tradition, these chronometer-certified models combine classic elegance and excellence, aspiring to become the spearheads of the brand.

Grand Opening of Longines boutique at Mall of the Emirates in presence of Patrick Aoun, Regional Brand Manager Longines Middle East, Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, Chi Ling Lin, Longines Ambassador of Elegance and Vikram Chopra, Group Director Brands for Rivoli Group © Longines

As for the Dubai World Cup, Longines highlighted the Conquest V.H.P. “Very High Precision” model, representing a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance. Featuring a silver dial, this model houses an ultra-precise movement (+/- five seconds per year) and is equipped with a smart crown facilitating manipulation.