Richard Mille opened its largest boutique in the world this month, in New York City. Located at 46 East 57th Street, the 4,200-square-foot flagship becomes the ninth Richard Mille boutique in the Americas. A two-story oasis of sleek contemporary design, bathed in abundant natural light, the boutique represents a new architectural standard for the luxury brand. 

The Petrovsky Passage hosted a gala evening dedicated to the 280th anniversary of Jaquet Droz. In the setting of a fantasy garden, the anniversary collection of the haute horlogerie masterpieces was presented to the guests.

Innovation and interactivity are at the heart of a resolutely connected SIHH, which continues its strategy to position itself as a foremost communications platform, geared towards visitors' expectations. 

Longines becomes the Official Partner of Deauville. The agreement also includes a collaboration with the Pôle International du Cheval Longines Deauville and the photo competition la 25ème heure Longines. Besides, Longines has been the Partner of the world-renowned Swiss Alpine resort of Saint-Moritz since 2015 already.

Because it was reserved for a secret elite, the Breitling Emergency has always been something of a secret itself. And yet there’s no real logic to this injustice. Back in 1988, a NATO officer suggested to Breitling’s CEO: “Couldn’t we have a transmitter that can be worn on the wrist in the event of a plane crash or shipwreck? Like a watch?” Ernest Schneider took him at his word: “In a watch?” And that became the brief for the Emergency watch. It became the world’s first watch to contain a transmitter that enabled its wearer to be located by satellite. Was this perhaps the world’s first connected watch?

The sportier a watch, the more likely it is to use some form of luminescent material. Modern SuperLuminova® coatings are typically found in their most copious amounts on diver’s watches, where they help divers to read the time and the all-important dive-time bezel in the murky depths as well as at night. More all-round watches usually have more subtle applications of luminescent material, reserving it for an insert for the hands or hour markers, for example.

In keeping with the general approach of the Blue Editions collection, the Fifty Fathoms Bathyscaphe Bucherer Blue Editions gives pride of place to the colour blue. This is even the first Blancpain model to be almost entirely blue. A colour familiar to the brand from Le Brassus, which has been deeply involved in the marine world since the 1950s, having launched the first diving watch, the Fifty Fathoms. The blue of the ocean has also dominated Blancpain’s multi-year financial support for environmental causes as part of the “Blancpain Ocean Commitment” programme.